October 19, 2018
Moloco is excited to announce we are joining Adjust’s Coalition Against Ad Fraud (CAAF). Moloco is always eager to find opportunities to lead the fight against ad fraud, and we feel the CAAF will provide us the opportunity to best understand the frontiers and nuances of ad fraud. In particular, we will solicit feedback on how to reinforce DoubleCheck, our mobile anti-fraud suite, to fight emerging forms of ad fraud.
The CAAF was established to form a strong front against mobile ad fraud from the supply side, consisting of industry leaders that have years of experience dealing with fraud. Members collaborate and create guidelines for fighting mobile ad fraud, detailing what the ideal ways of detecting and preventing different types of fraud are, and who should be trusted with the responsibility of its prevention.
Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.