Blog Article

Moloco joins Adjust’s coalition against ad fraud

October 19, 2018

 Moloco is excited to announce we are joining Adjust’s Coalition Against Ad Fraud (CAAF). Moloco is always eager to find opportunities to lead the fight against ad fraud, and we feel the CAAF will provide us the opportunity to best understand the frontiers and nuances of ad fraud. In particular, we will solicit feedback on how to reinforce DoubleCheck, our mobile anti-fraud suite, to fight emerging forms of ad fraud.

The CAAF was established to form a strong front against mobile ad fraud from the supply side, consisting of industry leaders that have years of experience dealing with fraud. Members collaborate and create guidelines for fighting mobile ad fraud, detailing what the ideal ways of detecting and preventing different types of fraud are, and who should be trusted with the responsibility of its prevention.

For more information, please view our press release or come say hello at the next meeting of CAAF.

Editor’s choice

The Evolution of Mobile eCPMs, 2021-22

By looking at spending trends stretching as far back as 2020, we can begin to understand how the industry has evolved so far and what to potentially expect for the rest of the year and beyond.

Are you a privacy and performance expert? Take this quiz to find out!

A quick quiz to determine how well you know IDFA and ad campaign performance.

Moloco explains its machine learning

The steps Moloco takes to ensure we reach the best audience for customer's campaign goals, and to make the most value of their media budget.

Subscribe to the Moloco Newsletter

Ready to get started?

Talk to an expert today!