October 19, 2018
Moloco is excited to announce we are joining Adjust’s Coalition Against Ad Fraud (CAAF). Moloco is always eager to find opportunities to lead the fight against ad fraud, and we feel the CAAF will provide us the opportunity to best understand the frontiers and nuances of ad fraud. In particular, we will solicit feedback on how to reinforce DoubleCheck, our mobile anti-fraud suite, to fight emerging forms of ad fraud.
The CAAF was established to form a strong front against mobile ad fraud from the supply side, consisting of industry leaders that have years of experience dealing with fraud. Members collaborate and create guidelines for fighting mobile ad fraud, detailing what the ideal ways of detecting and preventing different types of fraud are, and who should be trusted with the responsibility of its prevention.
In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!
For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.
This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.