VP of Business, Retail Media, Moloco
Delve into the strategic importance of building an ads business for online retailers and marketplaces, highlighting its impact on user experience, seller empowerment, revenue growth, and market competition.
2024 will likely see the commerce media landscape evolve, defined by the use of first-party data and machine learning for ad optimization, internal handling of media efforts, and embracing Connected TV for full-funnel marketing.
Optimize sponsored ad performance for food delivery by tapping into the power of vertical-specific data — like delivery times and fees — to drive transactions and empower local restaurants with a risk-free, pay-per-order advertising model.
Retail giants like Kroger exemplify the shift from outsourcing to strengthening in-house operations and supplier ties in an evolving e-commerce landscape. Retail media powered by machine learning can offer high-margin advertising avenues for retailers.