Nikhil Raj

Nikhil Raj

VP of Business, Retail Media, Moloco

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Unlocking synergy: The case for online retailers and marketplaces in the ads business
Moloco Retail Media Platform

Unlocking synergy: The case for online retailers and marketplaces in the ads business

Delve into the strategic importance of building an ads business for online retailers and marketplaces, highlighting its impact on user experience, seller empowerment, revenue growth, and market competition.

Nikhil Raj

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January 22, 2024
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Navigating the future: 2024 commerce media trends
Moloco Retail Media Platform

Navigating the future: 2024 commerce media trends

2024 will likely see the commerce media landscape evolve, defined by the use of first-party data and machine learning for ad optimization, internal handling of media efforts, and embracing Connected TV for full-funnel marketing.

Nikhil Raj

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January 1, 2024
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How to optimize sponsored ad performance for food delivery marketplaces
Moloco Retail Media Platform

How to optimize sponsored ad performance for food delivery marketplaces

Optimize sponsored ad performance for food delivery by tapping into the power of vertical-specific data — like delivery times and fees — to drive transactions and empower local restaurants with a risk-free, pay-per-order advertising model.

Nikhil Raj

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December 6, 2023
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Unlocking the power of online media and omnichannel sales through machine learning
Moloco Retail Media Platform

Unlocking the power of online media and omnichannel sales through machine learning

Learn how machine learning and first-party data optimize omnichannel sales, ensure precise attribution, and boost media integration for online media.

Nikhil Raj

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November 3, 2023
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Empowering retailers: The rise of in-house retail media
Moloco Retail Media Platform

Empowering retailers: The rise of in-house retail media

Retail giants like Kroger exemplify the shift from outsourcing to strengthening in-house operations and supplier ties in an evolving e-commerce landscape. Retail media powered by machine learning can offer high-margin advertising avenues for retailers.

Nikhil Raj

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September 13, 2023
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