Nikhil Raj
VP of Business, Retail Media, Moloco
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VP of Business, Retail Media, Moloco
Examine the strategic importance of building an ad business for online retailers and marketplaces, highlighting its impact on user experience, seller empowerment, revenue growth, and market competition.
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Delve into the strategic importance of building an ads business for online retailers and marketplaces, highlighting its impact on user experience, seller empowerment, revenue growth, and market competition.
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2024 will likely see the commerce media landscape evolve, defined by the use of first-party data and machine learning for ad optimization, internal handling of media efforts, and embracing Connected TV for full-funnel marketing.
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Optimize sponsored ad performance for food delivery by tapping into the power of vertical-specific data — like delivery times and fees — to drive transactions and empower local restaurants with a risk-free, pay-per-order advertising model.
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Retail giants like Kroger exemplify the shift from outsourcing to strengthening in-house operations and supplier ties in an evolving e-commerce landscape. Retail media powered by machine learning can offer high-margin advertising avenues for retailers.
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