1.Higher CTR after introducing new creatives

<Image 1. New image creatives developed by Moloco Studio>

<Image 2. New video creatives developed by Moloco Studio>

To refresh the interests of target groups who have been exposed to the same creative for 6 months, Moloco Studio developed new creatives after analyzing those used previously. New creatives were created based on more effective cases from the past - an image of male/female character in a follow through pose (left in Image 1), a comic book style description of game play (right in Image 1), and a video comparing Winner/Loser character (Image 2). As a result of using these new creatives since late May, CTR soared to be 3 times higher than before. 

<Image 3. CTR Trend>

2. Higher retention rate after using Moloco Studio's creatives

In South Korea, Japan, and Great Britain, Moloco Studio creatives generated a revisit rate 20% higher on average than non-Moloco creatives.

<Moloco Studio vs Non-Moloco Studio D3 Retention Rate>

In South Korea in particular, user revisit rate that initially showed a falling trend recovered and maintained consistency after incorporating Moloco Studio creatives.

<KOR D3 Retention Rate Trend>

ROAS that staggered in April and May also saw a drastic increase. After adding Moloco Studio's new creatives, D7 ROAS jumped 2 times compared to when using old creatives.

<KOR D7 ROAS Trend>

3. Higher IPM and lower CPI after localizing creatives

To optimize the creatives for each of the 4 target countries, Moloco Studio identified inventories with high demand per region and prepared the most appropriate creatives for each inventory. In addition, these new ad creatives were not only in English but also in each target country's local language. IPM and CPI-wise, localized content proved to be more effective than those in English. Details on each country context is as follows:

• South Korea
• Higher IPM after adding new creatives in late May
• Moloco Studio's video format saw CPI drop by 30%

<KOR IPM Trend>

• Japan
• 7% increase in spending after adding native format ads
• Moloco Studio enabled client's use of native inventories, previously unused before Moloco Studio helped create a size-guide aligned creative

• France
• IPM increased by 2% for Moloco Studio's interstitial ads
• IPM increased by 4% for Moloco Studio's native ads
• CPI dropped by 4% for Moloco Studio's interstitial ads

• Germany
• IPM increased by 7% for Moloco Studio's video ads
• CPI dropped by 8% for Moloco Studio's interstitial ads
• CPI dropped by 19% for Moloco Studio's video ads

Moloco Studio's creatives not only refreshed clients' interest in our game but also helped boost the revisit rate. Thanks to Moloco Studio’s localized creatives, we were also able to see improved performance in more regions than before. We would strongly recommend Moloco Studio to anyone who wishes to revamp their creative strategy.

Yee Seul Hwang, UA Part Lead at RisingWings