With a growing user base, comico sought to optimize their ad monetization strategy. As in-app ads were the app's primary revenue stream, comico recognized the need for an additional demand source to increase competition for their ad space.

As a user of AppLovin’s MAX mediation platform which managed its in-app advertising, they sought to increase the competition for ad impressions to drive higher returns. The goal was simple: maximize revenue by attracting more advertisers willing to pay premium rates for high-value ad placements. With this in mind, comico turned to Moloco, intrigued by its unique ability to connect directly with a global network of advertisers spanning over 190 countries and reaching over 6.7 billion devices.

The opportunity arose when Moloco SDK became a certified bidding partner on MAX. Eager to see if this integration could provide the additional demand and competition they sought, comico decided to test Moloco SDK to assess its impact on their monetization efforts.

To evaluate Moloco SDK's potential to improve its ad monetization, comico implemented a series of A/B tests on iOS and Android platforms. They divided their traffic, routing 50% through Moloco SDK while keeping the other 50% as a control group. This enabled them to clearly compare performance with and without Moloco's advanced machine learning-powered SDK.

Moloco SDK leveraged machine learning algorithms to assess and target the value of each impression, connecting comico's ad space with high-quality advertisers who could recognize the real value of each placement. This resulted in increased competition from advertisers, driving up the prices of ad placements and providing incremental demand that wasn't accessible through other demand paths.

Moloco's global reach also ensured that comico could tap into a much broader and more diverse pool of advertisers, enhancing the competitive environment for its ad inventory. This combination of machine learning and extensive global reach proved to be the key to boosting its monetization efforts.