Moloco Ads

Built for app marketers. Powered by AI.
‍Focused on outcomes.

Grow your app across more than 3M apps on the independent app ecosystem with high-quality placements and industry-leading transparency.

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Find new audiences for your app

Moloco Ads is an advertising platform made for app marketers who demand better performance, broader reach, and complete transparency. Built with powerful AI at its core, Moloco Ads brings the technology advantage of the walled gardens to apps advertising on the independent app ecosystem.

Harness the power of AI

Engineered for results

Moloco’s AI models optimize 90% of spend for ROAS and CPA to drive real, measurable, and incremental business outcomes.

User acquisition and re-engagement in one platform

Drive both user acquisition and re-engagement in a single, AI-driven platform — maximizing performance across the entire customer lifecycle.

Proven success

Ranked as a top channel by AppsFlyer and Singular, and trusted by leading brands like Google, Meta, Pinterest, and DoorDash.

More users. More engagement. One buying door.

Massive scale

Reach over 2B daily active users — as much as TikTok and Instagram combined.

Highly engaged users

Reach high-value users in the apps where they’re most engaged, including Gen Z, who use 40+ apps weekly.

Single buying door

Reach 3M+ top independent apps a single platform.

High-quality placements

Immersive formats

Grab attention at the right moment with full-screen video and interactive experiences.

Engaged audiences

Reach users in top apps like Pinterest, ESPN, Duolingo, and Candy Crush, where attention is high and engagement runs deep.

Brand safe

Feature your brand in Apple- and Google-approved apps, backed by real-time monitoring, exclusion lists, and TAG/IAB Gold certifications.

Industry-leading transparency

Transparent and accountable

Get full visibility into ad placements, performance drivers, and spend, so you know exactly what’s working.

Flexible measurement

Track what matters with unbiased tools for attribution, incrementality, and A/B testing across multiple frameworks.

Advertiser-first

Built to prioritize your success, Moloco drives performance, insights, and sustainable growth.

How it works

Your first-party data. Our AI.

Our advanced AI helps you harness the vast potential of the millions of independent apps on the independent app ecosystem. You just upload your first-party data, and our AI does the rest.

1. Upload your first-party data

Our industry-standard protocols ensure your data stays protected

2. Set up your campaign

Select your objective, budget, and upload your creatives.

3. Launch your campaign

Our AI-powered machine learning is optimized to drive the business outcomes you need.

Happy Moloco customers

NetEase Games

40%

lower CPI

40%

lower CPI

"Moloco provides us with much-needed dedicated support with premium solutions and has helped us achieve remarkable results in the promotion of a series of games. We are looking forward to working with Moloco for greater success in the future."

Jessie Huang

Global Marketing Manager, NetEase Games

“With Moloco as a partner, we’ve deepened our understanding of high-value users and enhanced our ability to deliver exceptional experiences for our players. Together, we’ll continue to push the boundaries of what’s possible in mobile gaming, deliver growth, and amazing player experiences.”

“Given the complexity of our catalog and our high standards for customer experience in Ad products, we needed a partner who could deliver at scale. Moloco exceeded expectations, driving strong results with highly personalized and relevant ads for our customers while maximizing Return on Ad Spend for our suppliers.”

“After implementing Moloco Ads and conducting various tests, we saw significant improvements in ROAS and CPI performance and were able to experience the exceptional scalability the platform offers.”

— Kyungsang Cho

CEO at NNT

“One of the key successes has been leveraging Moloco's ML in conjunction with our dynamic creatives to deliver highly relevant ads”

Role

“Moloco’s ability to deliver precise targeting and optimize our ad campaigns through machine learning has been key to driving scalable growth and improving ROAS.”

— XXX

Benjamin

What's new at Moloco

Moloco appoints Ned Samuelson as new Global Head of Business, Moloco Commerce Media

Read the blog post

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Read the case study

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Built for app marketers. Powered by AI.
‍Focused on outcomes.

Find new audiences for your app