92% of retailers think they deliver personalized experiences. Only 48% of shoppers agree.

The retail media industry is hitting a growth ceiling. While many networks struggle with ad fatigue and declining performance, leading retailers are using AI-powered personalization to transform irrelevant interruptions into helpful product discovery experiences that shoppers appreciate. 

In this guide, we analyze real-world strategies from leading RMNs like Wayfair and Yogiyo that prove ads and customer experience don’t have to be an either/or proposition. We also debunk the most common myths and misconceptions around data readiness and privacy risks that prevent retailers from embracing AI to maximize growth.

What's inside:
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• The real reason 76% of shoppers are frustrated and how Amazon, Google, and Meta built AI-first advertising systems that retailers can replicate
• 6 technical pillars of the Commerce Media AI Maturity Model that enable real-time personalization at scale without compromising privacy
• Exclusive case studies from Wayfair and Yogiyo showing how Wayfair achieved 30% CTR lift, and Yogiyo obtained 25K new advertisers
• Step-by-step implementation framework to launch AI personalization in weeks, not months, with proven ROI from day one

Ready to break through your retail media growth ceiling? Discover the AI strategies reshaping the industry.
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