How and Why Marketplaces and Retailers Should Build Ad Operations In-House

Creative performance

Omnichannel retail media ad spending is projected to soar to nearly $60 billion in 2024 in the US, according to eMarketer’s forecast. This lucrative channel—with its heightened demand for first-party data—is enticing more retailers to get involved.

While many marketplaces and retailers have looked to outside partners to help build out their commerce media advertising capabilities, this strategy can create a divide between them and their sellers and brands. Companies, like Yogiyo and Bucketplace, instead have seen success by bringing their ads businesses in-house.

During this webinar, our guests will explore the positive impact of in-house ad operations on marketplace and retailer revenues, customer experience, and overall business growth.

You’ll walk away with:

  • Strategies to integrate commerce ad operations in-house and reduce outsourcing
  • Steps to acquire the right ad talent and enhance cross-team collaboration
  • Real-world insights and best practices from marketplace partners, like Yogiyo and Bucketplace


Nikhil Raj
Chief Business Officer, Retail Media, Moloco
Tameem Mohsin
Head of Strategic Growth, Moloco


Becky Schilling
Senior Director, Content, EMARKETER

Watch the Webinar