The AI Disruption Index: How AI Is Reshaping Consumer Discovery

See where your industry stands and how brands are adapting. Exclusive research from Moloco and BCG.

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Access the 2026 AI Disruption Index

Discover how AI is reshaping consumer behavior and marketing strategy across industries. This comprehensive report synthesizes insights:

Uncover vertical-specific opportunities, understand the evolving customer journey, and identify actionable strategies to strengthen customer relationships in an AI-driven future.

EXPLORE MORE

Insights & Resources

Why Customer Relationships Are Your Best Defense Against AI Disruption

Paul D'rcy
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Battle for the Interface: Introducing Consumer AI Disruption Index

Giorgo Paizanis, Ernesto Pagano, Rob Derow, Janet Balis, Siddharth Modi, Paul D’Arcy, and Kim Gardner
READ MORE

What a New AI Disruption Index Can Tell You About Your Brand's Future

Dawn Papandea
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FAQs

What is the AI Disruption Index?

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AI is changing how people shop, and not every industry is equally prepared.The AI Disruption Index is research from Moloco and BCG that maps
15 consumer industries to answer:

  • How vulnerable is my business?
  • Are my relationships strong enough?
  • Where should I invest?

The Research:

  • 283 marketing executives surveyed
  • 15 senior leader interviews
  • 3,000+ apps analyzed (200B+ downloads)

The Output:

  • Industry-specific insights, competitive positioning, and actionable recommendations backed by real data.

What industries does this research cover?

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How was this research conducted?

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What does the BCG and Moloco partnership bring to this research?

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When was this report published?

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How can I access the full findings?

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How can my company participate in the research?

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Access the 2026 AI Disruption Index

Discover how AI is reshaping consumer behavior and marketing strategy across industries. This comprehensive report synthesizes insights:

Uncover vertical-specific opportunities, understand the evolving customer journey, and identify actionable strategies to strengthen customer relationships in an AI-driven future.

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