While Falcon Game Studio had seen impressive user growth in Vietnam, the company sought to expand the audience for its games across Tier 1 markets, including the U.S., U.K., Taiwan, Korea, Japan, etc. 

The company had three key priorities when seeking an ad partner to support its expansion:

First, since the company launches hundreds of games each year, this new partnership needed to offer flexibility with creative ad formats that wouldn't disrupt user experience, regardless of the game format. Second, Falcon Game Studio had encountered latency and technical issues with previous partners, so it was crucial that this new solution was integrated seamlessly and error-free. Most importantly, the company needed this partnership to drive a substantial lift in ARPDAU, making it a key measure of success.

Having found success using Moloco waterfall SDK, Falcon Game Studio learned about the company's new in-app bidding SDK and charted a test to see if the new product would service the company's goals.

With the Moloco in-app bidding SDK, Falcon Game Studio found an ad partner that seamlessly integrated quality ads to their app. 

"We were confident the integration would be straightforward since the SDK is a certified partner with LevelPlay and MAX, our mediation platforms — and we were right," said Linh Nguyen, the Vice CEO of Falcon Global Ltd. "Moloco's in-app bidding also gave us more flexibility in the creative formats, unlike the limitations we faced with other partners. Plus, it provided direct access to global demand, helping us secure additional budgets without any technical complications. We're very pleased."

The plan was to test one app in a specific region to evaluate whether ARPDAU would increase. The A/B test compared a control group (without traffic from Moloco's in-app bidding SDK) to an experimental group (with traffic from the SDK). After just two weeks, the results were clear: Moloco's in-app bidding SDK delivered impressive returns with significantly less effort.