Blog post

Blog Article

Fraud watch October 8, 2018

Moloco

October 8, 2018


  • Overall: 21.23% (down from 27.54% last week)
  • US: 17.81% (down from 18.95%)
  • KR: 14.61% (down from 36.05%)

Observations

  • Great work everybody, fraud is down across the board.
  • Junk installs is currently the largest problem. Junk installs is the largest category of fraud in the US and worldwide even spikes to double digit rates.
  • Global fraud rejected at the MMP level is now under 1%

 

Oct 8_1

 

 Global Fraud October 1 — October 7

USA

US dropped to record low rates. Although Phantom Installs and Poached Organics dropped, Junk Installs ticked up slightly.

Oct 8_2

US Fraud October 1 — October 7

Korea

Fraud in Korea was slashed in half (36.05% to 14.61%), with Junk Install rates plummeting from 10.37% to 1.38%.

Oct 8_3

 

Korea Fraud October 1 — October 7



Moloco

Moloco

SEE MORE
Dark blue arrow to learn more about the subject

Editor’s choice

Molocoは2024年のSingular ROI IndexでにおいてROIを牽引するトップパートナーにランクされましたMolocoは2024年のSingular ROI IndexでにおいてROIを牽引するトップパートナーにランクされました

Moloco shared its top rankings and accelerated performance in the 2024 Singular ROI Index, an industry benchmark for mobile app marketing that evaluates ad networks based on their ability to deliver high return on investment.

read more
White arrow to learn more about the subject
From insights to impact: The power of machine learning in advertisingFrom insights to impact: The power of machine learning in advertising

The transformative impact of machine learning on modern advertising can provide real-time decision-making, targeting, and measurable outcomes. Learn how advanced machine learning-powered solutions can elevate advertising strategies and drive tangible results.

read more
White arrow to learn more about the subject
Beyond generative AI: How operational machine learning is transforming mobile app marketingBeyond generative AI: How operational machine learning is transforming mobile app marketing

Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.

read more
White arrow to learn more about the subject
Better understand how users are engaging with your video ads with Engaged-View ConversionsBetter understand how users are engaging with your video ads with Engaged-View Conversions

Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.

read more
White arrow to learn more about the subject

もっと詳しく知りたい方はこちら

立即开始
White arrow to learn more about the subject

Molocoの新着情報

arrow top