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Pocket Gamer Connects Helsinki 2022


September 27, 2022


September 28, 2022

Join Moloco at the leading international conference series (Booth G09 - Gold Sponsors) for the global games industry in Helsinki 2022!

Register Now!

Join Moloco's own William Melzer as he hosts the panel discussion What's Next for the Finnish Games Market?

Panel: State of Play: What’s Next for the Finnish Games Market?

Tue 27 Sep 2022 13:30 - 14:10 (Track Room 1)

William Melzer EMEA

William Melzer - MOLOCO

EMEA, VP of Sales

Based in London, William Melzer is the EMEA, Vice President of Sales at MOLOCO. In his role, he focuses on improving our market reach and supporting our clients to achieve their goals. His experience spans over almost 20 years in the ad-tech space. Will’s knowledge covers a unique and wide spectrum in the industry. He has previously worked at SingularLabs, ironSource and Supersonic.


Moloco is sponsoring a solo talk by one of our clients. Check it out!

From Hyper to Casual & Merge – How to Soft Launch & Grow Around Hybrid Monetisation

Tue 27 Sep 2022  16:10 - 16:30

Short stories on how Merge, Hypercasual and Casual games get market researched, tested, monetised and scaled. How can teams pick a genre? How can market research help pick hit games? And how does the balance of Ad monetisation and IAP monetisation affect UA decisions?

Gus Viegas Head of Growth

Gus Viegas

Head of Growth


Growth and UA Head with deep ties with the Helsinki game industry. A decade of advertising, making, playing & talking games. Openly sharing stories from the user acquisition trenche.


Join us at Booth G09 or follow the links below to connect with our team:

William Melzer: https://meetings.hubspot.com/william423
Ben Robin: https://meetings.hubspot.com/ben-robin
Zain Haque: https://meetings.hubspot.com/zain-haque

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