Performance marketing glossary

Performance marketing, like many industries, uses a lot of acronyms and terms that may be unfamiliar to newcomers or even confusing to long-time professionals. At Moloco, we’re laser-focused on helping drive our customers’ success.

We’ve developed this glossary to help beginners and industry veterans alike learn the terminologies that make the digital marketing profession so dynamic and cutting edge. By combining educational resources with our machine learning solutions, we want to ensure that you not only “talk the talk,” but “walk the walk” too in terms of realizing the highest levels of digital campaign performance.