How agencies scale with Moloco
“As brands prioritize measurable performance and scalable growth, partners like Moloco play an important role in reaching high-value audiences in harder-to-access environments like mobile apps. We’re proud to be an official launch partner of their certification program. With Moloco integrated into PMG’s Alli platform, we’re bringing their machine learning and access to the independent app ecosystem directly into our cross-channel planning and optimization workflow to drive stronger performance for our brands."
“For clients who are ready to move beyond the walled gardens of app marketing, Moloco has been a natural next step. And we're excited to be part of the Agency partner certified program."
"Recognition as a Certified Partner with Moloco strengthens our relationship with this long-term partner and ultimately provides more opportunities for success for our clients."
“As a mobile marketing company, our priority is identifying the channels that actually help clients scale profitably. After working closely with Moloco and seeing them consistently deliver - particularly driving D30 ROAS lift on fintech apps - formalizing this partnership was a natural next step. Becoming an official Certified Partner underlines the strength of that collaboration, and I look forward to leveraging Moloco’s technology to help more clients break out of saturated channels and reach new levels of performance."
“Becoming an official Moloco’s partner strengthens our position as a premier App Growth Hub, empowering us to deliver scalable user acquisition campaigns through its proven programmatic solutions. By integrating Moloco into our ecosystem, we offer our clients the strategic tools and premium inventory required to hit ambitious growth targets — ensuring every client benefits from a holistic, data-driven approach to mobile performance.”
“We believe that the synergy between our core strength in short video and Moloco’s highly accurate machine learning enables us to strongly support our clients’ business growth. Through precise consulting support ranging from campaign setup to ongoing operations, we have been able to consistently maintain strong performance. Moving forward, we will continue to work closely together and contribute to the continued growth of our clients’ businesses.”
“At Addict Mobile, we focus on helping apps scale efficiently through channels that combine strong performance with smart automation. Our collaboration with Moloco has consistently delivered high-quality users and solid ROAS performance across multiple verticals, making this partnership a natural fit for us. We’re excited to continue building innovative growth strategies together in the years ahead.”
"Moloco has become an important part of our growth strategy for clients looking to scale beyond the traditional acquisition channels. We've seen particularly strong performance in the dating vertical, where Moloco has consistently helped our clients acquire high-value users efficiently. Excited about the opportunities ahead as we continue growing together."
"Moloco's AI-driven ad delivery provides unmatched value in maximizing service LTV for advertisers. Combined with their dedicated support and proactive improvement proposals, Moloco is an essential partner supporting our business growth, and we intend to strengthen this partnership further."
Agencies are being asked to reach new audiences, prove performance, and deliver differentiation in an increasingly
fragmented landscape.
Agencies are being asked to reach new audiences, prove performance, and deliver differentiation in an increasingly
fragmented landscape
Your client’s potential audiences are spread across a wide range of apps in gaming, fintech, social, shopping, entertainment, and beyond. Reaching them means going beyond what most standard media plans include today.
Managing acquisition and re-engagement across separate platforms creates duplicated effort, inconsistent data, and reporting that takes more time to reconcile. That makes it harder to build a clean, unified performance story for clients.
Clients increasingly want visibility into where their budget goes and what it actually delivers. Moving beyond last click attribution and demonstrating true incrementality is a bar many agencies are working to meet.
Agencies that can offer clients a credible new performance channel — one their competitors may not yet be using — are better positioned to build stronger relationships and win new business.
Round out your agency portfolio with Moloco
Grow beyond search, social, and brand channels. As audiences increasingly spend time across a wide variety of mobile apps, Moloco helps you reach them where they are.
Profitable growth
daily active users can be reached by Moloco Ads to help find new, incremental users. ⓘ
proven success
of the top 50 highest-grossing mobile app publishers advertised with Moloco in 2025. ⓘ
results that stick
Average tenure of top advertisers by spend. ⓘ
How Moloco Ads drives growth
AI-driven performance, optimized for what your clients care about
User acquisition and re-engagement in a single platform
Managing user acquisition and re-engagement through various channels can add complexity. Moloco brings both together with one AI system. This means campaigns that learn from one another, a single place for reporting, and one performance conversation with clients.
Brand-safe by design.
Transparent by default.
Moloco maintains strict quality standards aligned with Google and Apple's app store requirements. And when it comes to performance, you don’t have to guess. See which publishers, placements, and creatives are driving results, with visibility into where your budget goes and why it's working.
How Moloco fits into your clients’ growth strategy
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Grow beyond current channels
Your client has established campaigns and needs to grow beyond them. Moloco provides agencies with the opportunity to connect to more than 2.8M independent apps, providing access to a broad ecosystem of inventory that can complement their clients' existing media mix. One new channel. Real incremental growth. Performance data your clients can measure. ⓘ
Scale a new app
New apps that are ready to grow need more than volume — they need the right users at scale.
Moloco has the potential to reach over 2 billion daily active users, identifying those most likely to install, register, and become high-value customers — with over 90% of spend optimized for ROAS and CPA goals.
Built to optimize for what matters: the deeper funnel outcomes your clients actually care about. ⓘ
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Re-engage lapsed users
Lapsed users are already familiar with your client's app — they just need the right moment to come back.
Moloco brings acquisition and re-engagement together in a single platform, targeting users at the moments they're likely to convert.
More value for existing clients, without adding another platform to manage.
From first conversation to certified partner,
here’s how agencies work with Moloco
Whether you’re exploring an initial test or looking to build a deeper practice around mobile app advertising, the Moloco Agency Partner Program gives you the support and recognition to grow at every step.
The best starting point is a client with an app, or plans to launch one. If your client needs to acquire new users, drive in-app actions, or re-engage existing audiences, Moloco is a fit.
Reach out to map your client portfolio against Moloco's capabilities. We'll help identify the strongest fits, align on performance expectations, and scope a test that makes sense for your client's budget and objectives.
Onboarding is fast and built for agency workflows. Your dedicated agency contact will support you through setup, launch, and early optimization.
Moloco conducts structured reviews to provide clear visibility into campaign performance. We work through the data together to optimize results and ensure they are easy to communicate to your stakeholders.
We help you turn strong results into powerful stories. We can explore partnership opportunities that demonstrate your agency's expertise in high-performance mobile advertising
As your portfolio with Moloco grows, so does your partnership. We offer agreements designed to align our success with yours, providing rewards that can scale as your practice deepens.
Through Moloco's partner program, agencies have opportunities to earn recognition and engage with Moloco's product and leadership teams as their partnership grows.This credible, marketable signal helps you win new clients and stand out.
Moloco works across the verticals your
clients operate in
From gaming to finance to e-commerce, entertainment and social, Moloco brings performance, reach, brand safety, and transparency to your client's apps.
Gaming apps
46 of the top 50 highest-grossing mobile gaming apps in 2025 advertised with Moloco. From casual to mid-core to hardcore, Moloco reaches engaged players. ⓘ
Finance apps
Leading banks, investment platforms, lending apps, and payments companies use Moloco to acquire high-value, funded users, optimizing beyond the install to the moments that actually matter to their business.
E-commerce and retail apps
Brands across shopping, QSR, and consumer apps use Moloco to drive installs, purchases, and repeat transactions, reaching users with demonstrated intent at the right moment.
Entertainment and streaming apps
From messaging apps to creator platforms, Moloco helps social apps find new users across independent inventory their existing campaigns are less likely to reach.
Social and communication apps
From messaging apps to creator platforms, Moloco helps social apps find new users across independent inventory their existing campaigns are less likely to reach.
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Finance apps
Leading banks, investment platforms, lending apps, and payments companies use Moloco to acquire high-value, funded users, optimizing beyond the install to the moments that actually matter to their business.
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E-commerce and retail apps
Brands across shopping, QSR, and consumer apps use Moloco to drive installs, purchases, and repeat transactions, reaching users with demonstrated intent at the right moment.
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Entertainment and streaming apps
From messaging apps to creator platforms, Moloco helps social apps find new users across independent inventory their existing campaigns are less likely to reach.
Social and communication apps
From messaging apps to creator platforms, Moloco helps social apps find new users across independent inventory their existing campaigns are less likely to reach.
FAQ
You'll get a dedicated Moloco agency contact from day one, multi-client account setup support, and access to our enablement library. Low minimum test budgets allow you to validate performance before scaling.
We support measurement via all major Mobile Measurement Partners, and we encourage incrementality testing from the start. Moloco provides reviews with clear benchmarks, co-pitching support for client meetings, and our dashboards give clients visibility into spend, performance, and outcomes.
Moloco is designed to work alongside your clients' existing campaigns — not instead of them. Most agencies bring Moloco in as an additive channel that extends their clients' reach into inventory their current campaigns may not be covering. Moloco complements spend on search, social, and programmatic rather than replacing it.
There is no minimum spend requirement to get started. Agencies can begin exploring Moloco with a first client test, and partnership benefits can grow as your portfolio with Moloco develops. Certain program tiers and incentive structures have eligibility criteria — your Moloco agency contact can walk through the specifics based on your agency's current and target portfolio.
Moloco has deep expertise across diverse apps including gaming, e-commerce, fintech, streaming, entertainment, and other verticals. Moloco’s CARA (Compound Ad Recommendation Architecture) adapts to your client's specific conversion goals regardless of vertical — from app installs to subscriptions and purchases.
We don't offer fixed CAC guarantees or use incentivized installs — practices that inflate numbers and can introduce fraud risk. Moloco Ads maintains strict quality standards aligned with Google and Apple's app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications.
We take data and security seriously. For full information, please see our Trust Center and Security and Compliance pages for more details.