Moloco

Polina Melnikova

Polina is an EMEA Account Manager for Moloco Retail Media Platform clients based in the London office. Polina is responsible for our client’s advertising business strategy. She works closely with our marketplace and retail partners to drive their revenue and ad business growth. In her free time, Polina loves playing tennis, travelling and creating digital art.

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November 18, 2022

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Moloco Cloud DSP

Mobile Marketing Milestones: Q&A With Mobile Action

This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.

Matthew Kaplan

November 10, 2022

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Moloco Cloud DSP

What is Q5 and Why Is It The Best Time of Year for UA?

CPMs tend to drop starting on Christmas day, and they typically stay low until the first or second week of January. This is the period we have come to call Q5, because the trends we see during this part of the year are so different from what we see throughout the rest of Q4.

Matthew Kaplan