Polina Melnikova

Polina Melnikova

EMEA Account Manager, Moloco RMP

Polina is an EMEA Account Manager for Moloco Retail Media Platform clients based in the London office. Polina is responsible for our client’s advertising business strategy. She works closely with our marketplace and retail partners to drive their revenue and ad business growth. In her free time, Polina loves playing tennis, travelling and creating digital art.

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How Retail Media Can Capture Ad Spend in an Increasingly Crowded Market
Moloco Commerce Media

How Retail Media Can Capture Ad Spend in an Increasingly Crowded Market

CPCs keep rising on major channels, especially as platforms like Amazon look to drive up prices to increase ad revenue. That means there is an opportunity for other marketplaces to become attractive, affordable ad dollar investment media for merchants. It is important that RMPs provide brands with quality data to justify their investment.

Polina Melnikova

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October 20, 2022
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