Kevin Wu

Kevin Wu

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Beyond Last-Click: How We Prove Incremental ROAS in Retail Media
Moloco Commerce Media

Beyond Last-Click: How We Prove Incremental ROAS in Retail Media

Ghost bidding reveals true retail media ROI. See how AI-native incrementality testing delivers proven results from 253% to 1,609% incremental ROAS.

Kevin Wu

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September 10, 2025
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