Retail media is a great way for you to open a whole new revenue stream, drive sales for your merchants and, most of all, help your shoppers discover new products they’ll love. Ready to cook up a plan to grow your marketplace? Here are the key ingredients essential to a successful retail media business.

By looking at spending trends stretching as far back as 2020, we can begin to understand how the industry has evolved so far and what to potentially expect for the rest of the year and beyond.