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Moloco Ads,
AI-powered app advertising
Reaching billions of daily users
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Moloco Ads, AI-powered app advertising reaching billions of daily users
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Unlock the growth you’ve been missing
88% of consumer app marketing budgets are concentrated within the walled gardens of Google, Meta, TikTok and Apple. Not surprising when nearly half of marketers have never invested beyond these partners. But if consumers are spending more time elsewhere—are you looking in the right place?
Does your budget reflect how users actually behave?
User attention is shifting beyond social and entertainment apps
Yearly change in hours spent on mobile apps | U.S., 2023-2024
Audiences are shifting away from traditional social media and entertainment apps, with more than 63% of 18-34 year-olds wanting to cut back their social media usage and 66% experiencing ad fatigue. Time spent on these established platforms is slowing as users increasingly engage with the diverse Independent App Ecosystem, including gaming, productivity, and generative AI.
Access the full insight
Diversification Drives Performance
Up to 214% ROAS lives outside of Google and Meta
D30 ROAS lift for consumer apps | 2025
Consumer app marketers who diversified their media mix to include channels outside Google and Meta saw up to 214% D30 ROAS increases. What feels risky at first is actually the surest path to the performance lift you need.
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Unlock Scalable Growth with Confidence
Reach over 2B daily active users on the independent app ecosystem
DAU and hours spent on mobile apps globally | 2024-2025
As user attention fragments across diverse apps, accessing broad and varied inventory is essential for performance. High-value users convert from surprising, diverse app categories. The Independent App Ecosystem provides access to more than three million specialized apps reaching over two billion daily active users (DAU), comparable to TikTok and Instagram combined.
Access the full insight
Join the Marketers Unlocking Untapped Growth
Since expanding our channels beyond social partners, we’ve seen an increase in platform bookings that we have been able to validate through incrementality modeling. We’re excited to push performance further by increasing our creative velocity.
Valerie Castro | Acquisition Marketing Director
If marketers aren’t evolving their strategies to meet users in new environments, they’re not just missing reach—they’re missing relevance. This is why it is so important for us to have our ad strategies reflect where users actually spend their time.
Greg Rossi | Senior Director, Integrated Marketing
Relying solely on self-attributed performance limits your visibility into what's truly driving incremental lift across the user journey. This can prevent you from diversifying into more cost-effective and incremental channels, ultimately impacting your brand's growth potential.
Diana Gilbert | Marketing Manager-Performance and Personalization
Since expanding our channels beyond social partners, we’ve seen an increase in platform bookings that we have been able to validate through incrementality modeling. We’re excited to push performance further by increasing our creative velocity.
Valerie Castro | Acquisition Marketing Director
If marketers aren’t evolving their strategies to meet users in new environments, they’re not just missing reach—they’re missing relevance. This is why it is so important for us to have our ad strategies reflect where users actually spend their time.
Greg Rossi | Senior Director, Integrated Marketing
Relying solely on self-attributed performance limits your visibility into what's truly driving incremental lift across the user journey. This can prevent you from diversifying into more cost-effective and incremental channels, ultimately impacting your brand's growth potential.
Diana Gilbert | Marketing Manager-Performance and Personalization
Burger King achieved 30% lower CPI with Moloco’s AI-powered solution.
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Benjamin app achieved 25%+ ROAS increaseon the Independent App Ecosystem.
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Fanatics scaled effectively while maintaining brand safety and transparency with Moloco.
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Note: The report is based on survey data from Moloco/YouGov survey (June 2025) and research data from Moloco, Sensor Tower, and Singular. The research data is anonymized and aggregated. Results by category and market meet robust thresholds: more than 30 apps and over $50,000 in ad spend or revenue.
Discover the untapped users on the Independent App Ecosystem with Moloco
AI-Powered performance
Based on app’s first-party data, Moloco automatically finds, acquires and re-engage high-value users on the Independent App Ecosystem
Single Buying Door
Moloco simplifies media buying by offering a single access to over three million independent apps and more than two billion DAU
High-Quality, Brand-Safe Placements
Moloco Ads maintains strict quality standards aligned with Google and Apple’s app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications.
Industry-Leading Transparency
Moloco Ads gives clear visibility into where ads run, which creatives, placements, and publishers drive performance, and how every marketing dollar is being utilized.
AI-Powered performance
Based on app’s first-party data, Moloco automatically finds, acquires and re-engage high-value users on the Independent App Ecosystem
Single Buying Door
Moloco simplifies media buying by offering a single access to over three million independent apps and more than two billion DAU.
High-Quality, Brand-Safe Placements
Moloco Ads maintains strict quality standards aligned with Google and Apple’s app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications.
Industry-Leading Transparency
Moloco Ads gives clear visibility into where ads run, which creatives, placements, and publishers drive performance, and how every marketing dollar is being utilized.
Ready to diversify your media mix and capture incremental growth on the Independent App Ecosystem?
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