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AppsFlyer’s Performance Index recognizes Moloco as a premier partner on the open internet

By:
Dan Stephen
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November 15, 2023

We are honored to be recognized in the 16th edition of AppsFlyer's Performance Index, a key benchmarking report for mobile app marketing since 2015, as a leading solution for mobile app marketers. This recognition is a clear testament to the power of Moloco's machine learning models to help advertisers acquire high-quality users on the open internet outside of Self-Attributing Networks (SANs).

AppsFlyer's Performance Index has two distinct ranking categories: power and volume. Power ranking focuses on a media source's ability to both acquire and retain high-quality users. Volume ranking measures the total number of installs attribute.

Moloco’s rankings


We are proud to be recognized as a top performer across the mobile advertising ecosystem, with particular success on the open internet. As indicated by AppsFlyer’s power ranking, this highlights Moloco's ability to help advertisers acquire and retain high-quality users.

iOS performance


Moloco consistently ranked as a top performer for iOS across all categories, a testament to our ability to help advertisers achieve success in this ever-changing ecosystem.

  • Power ranking – All categories: 
  • Power ranking – Non-gaming: 
  • Power ranking – Gaming:

Additional highlights 


Moloco's success extends across diverse categories and verticals, showcasing our ability to deliver quality results for all advertisers. Some additional highlights include:

  • Android performance: Ranked as a top 5 advertising platform in 5 global categories
     
  • A premier open internet solution: The #1 advertising platform in 12 categories, excluding SANs
  • Commitment to continual improvement: Improved ranking in 7 global categories from 15th Edition AppsFlyer’s Performance Index

Commitment to creating real value on the open internet 


Moloco's mission is to empower businesses of all sizes to grow through operational machine learning. By harnessing this advanced technology, this report demonstrates our ability to acquire high-quality users for a diverse range of apps. Moloco remains dedicated to innovating and refining our solutions, ensuring that we stay at the forefront of the mobile app industry and continue to deliver real value for our customers.

For further details into how Moloco performed in the 16th edition of AppsFlyer's Performance Index, access the latest report here

Dan Stephen

Head of Ecosystems Partnerships, Moloco

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