Why commerce media
leaders love Moloco
The best retailers don't just run ads. They build ad businesses — measured in ad revenue as a percent of GMV (A2G). Retailers have hit 1% A2G within their first year. Some of those go on to reach 2% within the first two years, and the strongest surpassed 3% within the first three years. ⓘ
AD REVENUE GROWTH
ad revenue as percent of GMV (A2G). Majority of customers at least doubled ad revenue as a percentage of GMV (A2G) since their first four weeks on MCM. ⓘ
ADVERTISER PERFORMANCE
sponsored product ROAS. Average advertiser return on advertising spend (ROAS) for sponsored products in Q1 2026. ⓘ
ADVERTISER ACTIVATION
activation rate. The number of eligible sellers running at least one ad doubled within their first year after launch. ⓘ
Powering commerce media for
top retailers and marketplaces
+30% Display Click-Through-Rate (CTR) vs baseline during Proof of Concept (POC)ⓘ
“Wayfair needed an ad technology partner that could deliver real-time personalization across our catalog of millions of products while maximizing Return on Ad Spend for oursuppliers. Moloco's ML-based platform met that bar — driving a 30% increase in Display Ad Click-Through-Rate during initial POC testing and scaling effectively across thousands of supplier campaigns on our infrastructure.”
2.6x Ad Spend as percent of GMV (A2G) over the last 18 monthsⓘ
"Since the launch of our advertising business in 2023, Moloco has been a strategic business and technology partner for W Concept. Most importantly, Moloco’s ML-powered personalized advertising not only delivered strong ROAS performance, but also maintained a positive experience for both users and advertisers, resulting in high advertiser satisfaction. Today, advertising has become an important pillar of W Concept’s business, helping a wide range of fashion brands increase visibility among users and drive revenue growth."
+9.6% YoY growth in ad spend per 1000 sessionsⓘ
"Moloco’s technology and partnership helped us move quickly from migration to growth. By modernizing our ads stack and improving performance foundations at scale, we’ve been able to accelerate ad spend and continue growing ManoMano Ads into a meaningful business line"
1,000%+ average return on ad spend (ROAS) six months post-implementationⓘ
"Previously, entry barriers to advertising were high, and results were difficult to measure. After implementing Moloco Commerce Media, we've completely resolved those challenges through its Cost-Per-Order (CPO)-based model and AI-driven automated optimization. The fact that 70% of our self-serve merchants adopted the platform within just one year demonstrates the significant transformation across our entire ecosystem."
AI that delivers what
legacy systems can’t
When shopper behavior shifts, the static rule-based systems struggle to adapt. A2G stalls.
Moloco Commerce Media personalizes ads for every shopper, every session. A2G grows.
Legacy platforms need manual tuning to chase performance.
Moloco Commerce Media model continuously retrains and learns from billions of shopper data points. Improves without intervention. A2G grows.
Advertisers are more likely to churn when results plateau.
Advertisers are more likely to reinvest in ads as they see high ROI and sales grow. More brands and more budget means your A2G grows.
AI-native performance technology,
engineered for the future of retail
Founded and led by AI advertising pioneers
Moloco was founded in 2013 by machine learning engineers who built AI advertising engines inside the world's largest technology companies. In commerce media, they apply their AI expertise to deliver relevant ads that improve the shopper experience, help advertisers achieve strong ROAS, and enable retailers to grow their ad business.
Purpose-built AI for continuous optimization
Moloco's CARA (Compound Ad Recommendation Architecture) orchestrates multiple models and agents across six technical domains: Campaign Automation, Ad Personalization, Bidding, Signals, Supply and Ad Serving, and Demand Activation. The platform processes an estimated 190B real-time machine learning predictions per day, ingesting conversion events, catalog data, search queries, clicks, and impressions for each retailer platform and adapting to live shopper behavior. ⓘ
Deep learning engineered for retail
Our models ingest signals from multiple sources simultaneously to predict click and conversion of each available ad candidate. Updated every two hours, your dedicated AI system learns from actual results to stay accurate and reflect shifting shopper behavior.
Built to grow ad revenue as a percent
of GMV (A2G)
Moloco Commerce Media optimizes beyond clicks — it optimizes for the trajectory of your media business, feeding performance gains back into advertiser demand, inventory expansion, and A2G growth. Every new campaign, placement, item, shopper interaction, and advertiser outcome strengthens the next decision.
A2G growth accelerates when shoppers, advertisers, and retailers improve together
Purpose-built to help retailers
grow their ad business
Ad formats built to perform at every stage of the funnel
Moloco Commerce Media gives your advertisers the capabilities to perform throughout the funnel — from capturing purchase intent in search, to building brand consideration, to managing brand deals. Ad formats run on the same CARA AI, which means performance compounds across your ad business.
Strong advertiser measurement leads to larger campaign budget
Measurement is what enables advertisers to scale budgets intelligently. As your A2G scales, growing advertisers need to know which levers actually drive revenue. Our reporting stack answers that with SKU-level visibility, flexible attribution models, and separate ROAS tracking for direct sales and brand lift. Built-in A/B testing and ghost bidding provide visibility into incrementality, so budgets naturally flow toward what works.
Campaign management that scales
Advertisers launch and manage campaigns directly in your platform while you retain control over roles, permissions, and creative review. The AI handles: targeting, product selection, bid management, and campaign optimization run continuously without manual intervention.
Go live in as little as six weeks
Moloco Commerce Media is designed to minimize the time between integration and impact. The platform connects to your existing retail tech stack, and once live, your dedicated AI models begin learning from your shopper data. Soon after, advertisers are onboarding while your system optimizes in the background. The sooner you launch, the sooner advertiser demand can start building.
Trust and security by design
Security and data privacy is foundational to Moloco Commerce Media's architecture. Each retailer’s models are trained on their own first-party data in private cloud instances. Single sign-on and multi-factor authentication protect platform access. We take data and security seriously. For full information, please see our Trust Center and Security and Compliance pages for more details.
FAQ
We measure success by A2G, which is your ad revenue as a percent of your total sales volume (GMV). It's the clearest signal that your retail media business is actually growing. Retailers have hit 1% A2G within their first year. Some of those go on to reach 2% within the first two years, and the strongest surpassed 3% within the first three years. Growth comes from a defined playbook we run with you, covering both how you attract advertisers and how you expand ad inventory. We revisit and build on it together every six months. This is a multi-year partnership, not a launch-and-leave deployment. ⓘ
Moloco Commerce Media is built for marketplaces and retailers that want to transform their shopper data and digital real estate into a scalable media business. Retailers measure us on A2G growth. Our founders built AI advertising systems at some of the world’s largest technology companies. Now, they’re applying that expertise to help retailers grow onsite ad revenue, improve shopper relevance, and offer brands measurable performance.
Getting started typically includes integrating Moloco's ad serving and measurement capabilities, enabling access to relevant first-party data (e.g., product catalog and shopper interactions), and setting initial campaign and placement configurations. Moloco provides hands-on support throughout integration, onboarding, and optimization.
Instead of relying on fixed rules or manual targeting, Moloco Commerce Media uses deep-learning models to predict which ad impression will deliver the highest likelihood of conversion in real time. This drives better ROAS for advertisers, which unlocks higher budgets. This, in turn, generates more training data, which sharpens the model further. That flywheel is what makes A2G compound on our platform rather than plateau.
Moloco supports a range of ad formats that feel natural to the shopping experience, from discovery to purchase. These include:
• Sponsored display and video ads
• Sponsored brand ads
• Sponsored product ads
Moloco Commerce Media integrates with demand partners such as Skai's omnichannel advertising platform. This means Skai's network of over 8,000 brands can now seamlessly access Moloco-powered retail media networks through the same platform they use to manage campaigns on Amazon Ads, Walmart Connect, Google, and other channels.
Yes. Our deep learning models adapt automatically as your traffic, inventory, and product catalog grow.
