How OKBet Cut CPI and Grew Installs with Moloco Ads

September 10, 2025

About OKBet

OKBet is a PAGCOR (Philippine Amusement and Gaming Corporation)‑licensed online sportsbook and real-money casino serving players in the Philippines. Headquartered in Metro Manila, OKBet operates the OKBet app and website. In addition to online wagering, OKBet operates on-site betting locations to serve users in key urban areas across the country.

Challenge: Sustaining Growth as Efficiently and Cost-Effectively as Possible

OKBet’s app growth strategy was working, but the team needed more than volume to sustain momentum. They prioritized measurable performance, publisher-level visibility, and operational speed to scale efficiently while keeping costs down. OKBet would consider adding an app growth partner to its existing media mix only if it could:

Reach high‑quality audiences beyond existing partners and channels to unlock incremental installs
Maintain or improve efficiency on cost per registration (CPR) and cost per first-time deposit (cpFTD) while keeping CPI stable across Android and iOS
Move faster across campaign setup, creative refreshes, and campaign optimization cycles—without adding operational overhead

Solution: AI‑Powered UA Across the Independent App Ecosystem

OKBet partnered with Moloco Ads to reach incremental, high‑quality audiences and optimize toward registration and first‑time deposit (FTD). Moloco’s AI‑native ad engine learned from OKBet’s first‑party data to predict and acquire users with a high propensity to convert, while campaigns ran across premium inventory sources within the Independent App Ecosystem. Moloco Creative Studio collaborated with OKBet to test and refresh ad creative rapidly, enabling faster campaign optimization.

More details on the three parts of the strategy:

Using first-party data to guide AI-native bidding and delivery toward registration and FTD
Expanding incremental reach across Moloco's premium inventory sources, such as X, Pinterest, GCash, Xiaomi, and Samsung, to find high‑value audiences at scale
Accelerating creative operations with Moloco Creative Studio—rapid creative iteration, weekly reviews, and more—to speed campaign launches and optimization

Results: Lowering CPI and CPR, Scaling Installs, and Acquiring First‑time Depositors Efficiently

By optimizing to deeper‑funnel events, expanding incremental reach across premium inventory sources, refreshing creative continuously, and operating with speed, OKBet scaled efficiently while acquiring users who convert, all without driving costs up.

Increased installs by 50%
Lowered CPI to $1-$2 on Android and iOS
Lowered CPR to $2-$3 on Android and $8 on iOS
Lowered cpFTD to $10 on Android and $20 on iOS

“What stood out was how quickly Moloco’s AI-native engine learned from our first-party data and optimized for registration and FTD. We saw more of the users who actually deposit while CPI held steady.”