Blog Article
June 18, 2025
At Moloco, we believe the future of mobile app advertising depends on trust, transparency, and delivering high-quality ad experiences that respect and engage users. That’s why we support the IAB Gold Standard—an initiative that raises industry standards and helps create a healthier ecosystem for users, developers, advertisers, and publishers.
The Gold Standard promotes best practices to reduce ad fraud, protect brand safety, improve user experience, and bring more transparency to the supply chain. These goals align with our approach to responsible advertising across the millions of high-quality, independent apps we work with.
To reduce fraud and improve transparency in the programmatic supply chain, Moloco supports and has implemented key initiatives developed by the IAB Tech Lab. This includes:
By adopting these standards for Moloco Ads, it helps ensure that every impression originates from a verifiable source and delivers measurable value.
In today’s digital landscape, brand safety is non-negotiable. For the fourth consecutive year, Moloco has earned TAG Brand Safety Certification, an industry-recognized mark of our commitment to preventing harmful or inappropriate ad placements.
This certification reflects our continued efforts to build trusted, high-quality inventory for our advertisers—ensuring their campaigns appear in environments that align with their brand values.
We believe great advertising should never come at the expense of the user experience. That’s why Moloco is a partner of the Coalition for Better Ads, an organization dedicated to improving ad quality by eliminating disruptive and intrusive formats.
By supporting standards that prioritize respectful, engaging, and non-intrusive ad experiences, we help build lasting trust with users—while also driving stronger performance for advertisers and sustainable monetization for app developers.
Supporting the IAB Gold Standard is more than checking a box—it’s a reflection of our broader values as a company. As the digital ad ecosystem evolves, Moloco remains committed to creating a cleaner, safer, and more effective advertising environment—one where transparency, performance, and respect go hand in hand.
We believe that better standards lead to better outcomes. And we’re proud to do our part in moving the industry forward.
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