Infographic: A tipping point in Indian consumer habits on streaming platforms

Streaming media platforms continue to reshape how we consume content. Moloco, together with leading independent research company YouGov, surveyed more than 1,000 consumers in India to understand their perspective on advertising on streaming media platforms. Learn more about the results from the Consumer Perceptions of Ads on Streamers Survey 2024.

Creative performance

Key insights:

66%

of consumers are price-sensitive and want ad-supported content

41%

of consumers have canceled a streaming subscription specifically because of bad ad experiences

78%

A majority of consumers prefer personalized ads

About Moloco Streaming Media

Moloco Monetization for Streaming and OTT enables streaming media companies to build a scalable and profitable ad business that delivers results for advertisers.

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