Solutions
Resources
Company
February 8, 2022
The mobile marketing industry’s most notable change in 2021 was the release of iOS 14.5+ when two major changes went into effect: First, with more users on Limit Ad Tracking, their activities associated with IDFA would no longer be available. Second, SKAdNetwork became the primary attribution tool for Apple devices, which doesn’t provide granular information about users.Since we use different types of data to train our machine learning engine, Moloco Cloud DSP was already optimized for LAT traffic. Our customers saw substantial Return on Ad Spend (ROAS) and lower CPM despite the changes.
The strength of our machine learning engine is reflected in Moloco’s results in the 2022 Singular ROI Index. Of the 27 lists spanning ROI and Retention for Android and pre- and post-iOS 14.5, Moloco was featured 24 times, ranking us in the top 5 in the overall best of the best individual ad networks.
The Singular ROI Index is an annual study that analyzes 20 billion in ad spend across a multitude of mobile ad networks. It is one of the few industry reports to emphasize the ROI over other performance indicators, which it measures based on the largest combined set of ad spend, app installs and revenue in the mobile growth space. Under this methodology, Moloco is ranked as a top performer in the following:
“Even in a challenging year for most marketers, our machine learning engine, which uses unique first-party data as well as contextual data, provided strong ad performance as reflected in Singular’s ROI Index,” said Ryan Goldman, VP of Marketing at Moloco. “With a laser focus on providing our customers the best ROI and retention metrics, our entire team takes great pride in our results and celebrates the work of the entire industry.”
The 2022 Singular ROI Index includes rankings along with key mobile marketing insights from 2021. The full report is available for download.
From buzzword to bottom line: Mastering machine learning for measurable growthOperational ML through real-time data offers precision in targeting and bid optimization in advertising. Learn how to master machine learning and navigate the nuances of real ML solutions to grasp the future of advertising for measurable growth.
.png)
From insights to impact: The power of machine learning in advertisingThe transformative impact of machine learning on modern advertising can provide real-time decision-making, targeting, and measurable outcomes. Learn how advanced machine learning-powered solutions can elevate advertising strategies and drive tangible results.
Beyond generative AI: How operational machine learning is transforming mobile app marketingExplore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Better understand how users are engaging with your video ads with Engaged-View ConversionsUncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
.webp)
