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Moloco Commerce Media is built for marketplaces and retailers of all sizes that want to transform their shopper data and digital real estate into a scalable media business. It uses industry-leading AI created by experts who built the first machine learning systems at companies like Amazon and Google to help retailers grow onsite ad revenue, improve shopper relevance, and offer brands measurable performance.

Getting started typically includes integrating Moloco’s ad serving and measurement capabilities, enabling access to relevant first-party data (e.g., product catalog and shopper interactions), setting initial campaign and placement configurations. Moloco provides hands-on support throughout integration, onboarding, and optimization.

Instead of relying on fixed rules or manual targeting, Moloco Commerce Media uses deep-learning models to predict which ad impression will deliver the highest likelihood of conversion in real time. This results in faster learning cycles, more efficient bidding, and stronger performance outcomes for both retailers and brands.

Moloco supports a range of ad formats that feel natural to the shopping experience, from discovery to purchase. These include:

• Sponsored Display and Video ads
• Sponsored Brand ads
• Sponsored Product ads

Moloco Commerce Media integrates with demand partners such as Skai’s omnichannel advertising platform. This means Skai's network of over 8,000 brands can now seamlessly access Moloco-powered retail media networks through the same platform they use to manage campaigns on Amazon Ads, Walmart Connect, Google, and other channels. Read about the partnership here.

The system is built to support high traffic volumes and continuously expanding ad inventory. Deep learning algorithms adapt automatically to new categories, user segments, and product growth.