NOL Universe Drives Rebrand Performance Across the Funnel With Moloco

‍

About NOL Universe

Nol Universe is a refreshed identity that builds on Yanolja’s original vision to deliver “joy in every moment” across travel, leisure, and culture. Under this new brand, Yanolja, Interpark Tour, and Interpark Ticket were reintroduced as NOL, NOL Interpark Tour, and NOL Ticket. This transformation marked NOL Universe’s evolution from a simple travel booking platform into a comprehensive travel and leisure platform that brings excitement to everyday life.

‍

Challenge: Capturing Rebrand Impact With Short Video Ads

NOL’s primary goal was to effectively communicate its renewed brand identity in a way that resonated with its core audience, not just boosting brand awareness, but also driving meaningful conversions.

The challenge: capturing the full impact of a major rebrand in 15 or 30-second video ads while generating measurable performance outcomes. To overcome this, NOL needed a full-funnel approach that could build reach and engagement across the entire customer journey and ultimately drive action.

‍

Solution: Full-Funnel Strategy With Moloco and TVING

NOL launched its rebranding campaign with an integrated marketing strategy that combined Moloco Ads with Moloco Streaming Monetization (MSM) on TVING, one of South Korea’s leading OTT platforms.

The campaign kicked off with brand video ads on TVING to build broad awareness. These efforts were then reinforced through mobile retargeting campaigns using Moloco’s AI-driven targeting, effectively connecting initial awareness to in-app conversions.

‍

1. Strengthening Brand Awareness through OTT Advertising, Powered by Moloco MSM

To amplify its brand message, NOL ran video ad campaigns within highly engaging TVING programs. TVING’s immersive viewing experience offered an ideal setting for NOL to deliver high-impact video creative about its rebrand. With MSM’s auction-based ad delivery, NOL gained flexible budget control and precise placement by program, ensuring its ads reached the right audiences at the right time.

2. Driving Conversions With Moloco Ads’ AI-Powered Re-Engagement Campaign

Following its brand awareness campaign on TVING, NOL Universe shifted its focus to targeting high-potential users through a mobile app retargeting campaign with Moloco Ads. The campaign retargeted users who had seen the video ads on TVING, driving them further down the funnel.

By using a mix of video and static creatives, Moloco’s AI-driven retargeting capabilities enabled NOL to retarget its core audience, including segments missed in prior campaigns. This created a seamless full-funnel journey from brand awareness to app conversion.

‍

Results: Full-Funnel Success From Awareness to Action

NOL successfully achieved both of its key objectives, delivering its brand message and driving conversions. The results validated its full-funnel strategy, showcasing early momentum for the new brand identity and tangible performance gains.

Branding Performance 

• Reach: 80% of users reached in the core 20s-40s demographic
• Video Engagement: 41% video completion rate (VTR)

Retargeting Performance for TVING-Exposed Users (vs. Previous Re-Engagement Campaigns)

• +66% increase in incremental reach
• Around 1 day faster time to purchase conversion
• +38% increase in D14 average revenue per paying user (ARPPU)

‍

Thanks to the strategic design of the Moloco Ads and TVING campaign powered by Moloco MSM, we were able to drive strong engagement through OTT content and seamlessly connect it to high-performance outcomes. Moloco’s fast campaign setup, advanced targeting capabilities, and hands-on support backed by deep expertise were especially impressive in maximizing our results. —Donghan Shin, Performance Marketing Team Lead, NOL Universe