Solutions
Resources
Company
October 11, 2021
Moloco is proud to announce that it has been selected as a Customer Award Winner in the Cross-Industry category as part of the first annual Google Cloud Customer Awards!
The Google Cloud Customer Awards shine a spotlight on companies that demonstrate business excellence, the ability to overcome challenges with innovative thinking, and leadership across 11 categories: Communications and Service Providers, Financial Services, Gaming, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail, Government and Education, DEI, Social Impact, and Cross-Industry.
Moloco shares these principles. Since its inception, Moloco has operated on the belief that premium machine learning should be democratized and that all businesses should be empowered to leverage their data for growth. As this vision began to take shape, Moloco needed to develop an adaptable, intuitive platform capable of ingesting diverse data sets in order to help performance marketers effectively identify, locate, and acquire new customers at a profit, and at scale.
Moloco needed a cloud infrastructure that could reliably handle the intense data Moloco would use to power its suite of solutions while minimizing overhead costs. Over the years, Google Cloud has not only met but exceeded those needs. The platform’s unique collection of flexible computing solutions has enabled Moloco’s machine learning engineers, ad tech engineers, and data scientists to scale the Moloco Cloud automated buying platform into a global deployment. It also powers the Moloco Retail Media Platform, which allows digital marketplaces and content publishers to tap into valuable ad-based revenue streams while improving overall customer experience.
Google Cloud has been along for every step in Moloco’s journey to achieving its recent $1.5 billion valuation. The investments made in the platform have had a substantial impact on efficiency and profitability, and Moloco continues to utilize Google Cloud even as operations have grown to the point of processing more than 3 million bid requests per second. And it doesn’t stop there — Moloco’s work with Google Cloud is expected to continue paying technical dividends well into the future by helping minimize expenses for core infrastructural elements.
Today, customers across the world can use solutions like Moloco Cloud and the Moloco Retail Media Platform to design and deploy performance marketing campaigns that reach billions of users through the industry’s leading networks and exchanges, such as MoPub (a Twitter company), Fyber, Vungle, AdColony, Chartboost, Tapjoy, LINE, and more.
“The entire Google Cloud team has been invaluable in helping us achieve our goals,” explained Ikkjin Ahn, CEO at Moloco. “Early access to features and products keeps our business adaptable and future-facing. With Google Cloud and Moloco’s state-of-the-art deep learning models, we are able to deliver stronger, faster performance and scale to our customers.”
To learn more about how Moloco can help your business, contact us today.
From buzzword to bottom line: Mastering machine learning for measurable growthOperational ML through real-time data offers precision in targeting and bid optimization in advertising. Learn how to master machine learning and navigate the nuances of real ML solutions to grasp the future of advertising for measurable growth.
.png)
From insights to impact: The power of machine learning in advertisingThe transformative impact of machine learning on modern advertising can provide real-time decision-making, targeting, and measurable outcomes. Learn how advanced machine learning-powered solutions can elevate advertising strategies and drive tangible results.
Beyond generative AI: How operational machine learning is transforming mobile app marketingExplore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Better understand how users are engaging with your video ads with Engaged-View ConversionsUncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
.webp)
