Solutions
Resources
Company
February 4, 2020
Today the marketing intelligence and analytics platform Singular released its 2020 ROI Index rankings, identifying the best-performing ad networks across hundreds of competitors. Our team at MOLOCO was pleased to discover that we ranked as a global ROI leader across all mobile verticals, along with ranking in several other categories.
The Singular ROI Index is an annual study that analyzes $6.3 billion in ad spend across 550 mobile ad networks. It is one of the few industry reports to emphasize ROI over other performance indicators, which it measures by attributing each ad dollar to over 2.2 billion app downloads. Singular also evaluates marketing inputs such as “costs, creatives, targeting criteria, bids, budgets, and more” to provide detailed top line insights about the mobile advertising industry.
While previous reports have included explicit numerical rankings, the 2020 Singular ROI Index opted not to force-rank ad networks. Despite this change, Singular did highlight the top ad networks across each category. Under this methodology, Moloco is considered a top performer in the following:
“We’re thrilled to see our hard work acknowledged and validated in Singular’s ROI Index,” said Ikkjin Ahn, CEO at Moloco. “Our team prides itself on providing a 100% transparent, fraud-free network that emphasizes quick results, strong user acquisition, and high user re-engagement. It’s because of everyone’s contributions in 2019 that Singular featured us in its latest report, and why our performance will continue to rise in 2020.”
The full 2020 Singular ROI Index includes rankings for other top media sources along with key mobile marketing insights from 2019. You can download the report directly from Singular.
From buzzword to bottom line: Mastering machine learning for measurable growthOperational ML through real-time data offers precision in targeting and bid optimization in advertising. Learn how to master machine learning and navigate the nuances of real ML solutions to grasp the future of advertising for measurable growth.
.png)
From insights to impact: The power of machine learning in advertisingThe transformative impact of machine learning on modern advertising can provide real-time decision-making, targeting, and measurable outcomes. Learn how advanced machine learning-powered solutions can elevate advertising strategies and drive tangible results.
Beyond generative AI: How operational machine learning is transforming mobile app marketingExplore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Better understand how users are engaging with your video ads with Engaged-View ConversionsUncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
.webp)
