Find the right players,
not just more players
Moloco Ads helps iGaming and prediction market apps acquire traders, sportsbook users, and casino players across millions of independent apps beyond the walled gardens. When the big events hit, you’re in front of the audiences most likely to convert.
MASSIVE REACH
daily active users you can reach through Moloco Ads ⓘ
Proven success
sportsbetting and prediction market apps use Moloco Ads ⓘ
EVENTS THAT MATTER
in first-time deposits while acquisition costs dropped by 70% during Super Bowl LX ⓘ
Performance by design
of spend on Moloco Ads runs on deeper funnel CPA and ROAS goals ⓘ
Real results across iGaming and Prediction Market apps
"One of the key successes has been leveraging Moloco’s AI in conjunction with our dynamic creatives to deliver highly relevant ads."
"Legal compliance was a top priority when we started scaling Fanatics Sportsbook, especially with different online sports betting compliance requirements in every state. We needed an ad partner that could navigate those complexities and still help us grow. Moloco delivered. Their reporting tools gave us clear visibility into where our ads were running, which helped us verify brand safety and quality. That level of transparency gave us the confidence to expand our relationship with Moloco and launch campaigns in more states."
"What stood out was how quickly Moloco's AI-native engine learned from our first-party data and optimized for registration and FTD. We saw more of the users who actually deposit while CPI held steady."
More competition, higher stakes,
less room for error
Challenge #1
Channels are limited
Whether you're running a sportsbook, casino, or predictions market, you're competing for high-intent users in competitive places, with policies that can change quickly and costs that can reflect it.
Challenge #2
New market speed
When a new market legalizes or an additional prediction market category achieves regulatory clearance, the acquisition window opens quickly. First movers can find new users, but if your campaigns can't scale fast, you can lose your advantage.
Challenge #3
Optimizing for the wrong events
Installs don't drive revenue. First deposits do. Whether your KPI is cost per first trade or deposit, if your bidding isn't optimized toward that outcome, you're acquiring users who don’t grow your business.
How Moloco Ads helps iGaming and prediction market apps drive profitable growth
Performance
Optimize for what actually drives revenue
Tell Moloco Ads your business goal — cost per first-time deposit, cost per first trade, or ROAS goal – and our AI system optimizes directly toward it. No workarounds, no top-of-funnel padding.
Spend that automatically moves with demand
Intent spikes before kickoff, at the market open, or when news breaks. Moloco's intraday pacing adjusts around those moments, so you're reaching high-intent users when they’re ready to take action.
Creative that keeps pace with the game
Odds change. Markets move. Static formats can struggle to keep pace. Moloco Ads supports dynamic creatives via JavaScript tags delivered in high-resolution formats. Manage creative logic centrally through your existing ad tech stack and we handle delivery at scale.
Protection
Built for demanding regulatory environments
Moloco is designed to bid on inventory that targets your ideal users, with safeguards built in from day one. We evaluate both user-level and contextual signals, including app age rating, genre, traffic type, and ADID availability to direct your ads to reach appropriate audiences.
Transparent reporting and measurement
Get transparent reporting so you can see where ads are appearing and which placements are contributing to your business outcomes.
Precision
Smarter pacing and weighting for high-intent moments
Direct budget toward what matters most to your business. Prioritize the markets where your highest-value players are concentrated with geo weights.* Prioritize the creatives that are gaining traction with real-time trending creative signals. And prioritize your biggest acquisition windows on game days, new market launches, and regulatory events with intraday and day-of-month pacing.
*Geo weights are currently available in the United States and Canada, and are built to scale across EMEA and APAC regions
What Moloco Ads helps you achieve
New market and category launch
- Scale acquisition fast in newly legalized states or regions without rebuilding your campaign strategy every time a new opportunity opens
- Reach high-intent users across millions of independent apps on launch day
- Expand into emerging prediction categories as new verticals gain regulatory approval
High-value player and trader acquisition
- Target users whose behavior signals readiness to deposit, not just download
- Optimize directly toward CPFTD, cost per first trade, session frequency, and 30-day LTV
- Acquire users based on long-term value, not install volume
- See improving performance as the system continues learning from campaign revenue signals
Capitalize on peak sporting events
- Activate around major tentpole moments like NFL Kickoff, Super Bowl, Champions League, and World Cup*
- Shift spend dynamically around peak sporting moments automatically
*Event names are trademarks of their respective owners; references are descriptive and do not imply sponsorship or affiliation.
Responsible lapsed player & trader reactivation
- Reach dormant players and lapsed traders across independent apps with targeted offers
- Optimize for the re-engagement event that matters most to your funnel
- Leverage one platform for UA and re-engagement, improving optimization and performance across the full user lifecycle
Built for your vertical
Sportsbooks
- Reach users already consuming sports content, tracking scores, and comparing odds
- Dynamically upweight spend in real time around kickoffs, match starts, certain geos, and live events with intraday event pacing
- Optimize for first-time deposits and sustained betting activity, not just app installs
Online casinos
- Target users demonstrating high-intent gaming behaviors across independent apps, with geo weights* that reflect real differences in player LTV and tax rates that vary by US state
- Optimize for first deposits and sustained session activity with spend weighted toward the US states where depositing players are worth the most to your business
*Geo weights are currently available in the United States and Canada, and are built to scale across EMEA and APAC regions
Prediction markets
- Reach a new audience that’s used to making trades or taking positions online already
- Optimize for cost-per-first-trade and other down funnel metrics with the same compound AI system built on deep iGaming expertise
- Run dynamic creative that supports live market prices, updated predictions, and event-driven creative logic in real time
Fantasy sports
- Find users actively tracking player stats, comparing lineups, and consuming fantasy content
- Capitalize on weekly contest cycles and season openers with intraday pacing that shifts spend around peak entry windows
- Optimize for first paid entry and repeat contest participation, not top-of-funnel registrations
Lottery and skill-based gaming
- Reach users actively seeking new entertainment and gaming experiences across millions of independent apps
- Find players using complementary gaming and entertainment apps who are likely to adopt lottery and skill products
- Access incremental audiences your other channels may not reach
Online casinos
- Target users demonstrating high-intent gaming behaviors across independent apps, with geo weights* that reflect real differences in player LTV and tax rates that vary by US state.
- Optimize for first deposits and sustained session activity with spend weighted toward the US states where depositing players are worth the most to your business
*Optimize for first deposits and sustained session activity with spend weighted toward the US states where depositing players are worth the most to your business
Prediction markets
- Reach a new audience that’s used to making trades or taking positions online already
- Optimize for cost-per-first-trade and other down funnel metrics with the same compound AI system built on deep iGaming expertise.
- Run dynamic creative that supports live market prices, updated predictions, and event-driven creative logic in real time
Fantasy sports and daily fantasy
- Find users actively tracking player stats, comparing lineups, and consuming fantasy content across 2.8M+ independent apps
- Capitalize on weekly contest cycles and season openers with intraday pacing that shifts spend around peak entry windows
- Optimize for first paid entry and repeat contest participation, not top-of-funnel registrations
Lottery & Skill
- Reach users actively seeking new entertainment and gaming experiences across millions of independent apps
- Find players using complementary gaming and entertainment apps who are likely to adopt lottery and skill products
- Access incremental audiences your other channels may not reach
Fantasy sports and daily fantasy
- Find users actively tracking player stats, comparing lineups, and consuming fantasy content
- Capitalize on weekly contest cycles and season openers with intraday pacing that shifts spend around peak entry windows
- Optimize for first paid entry and repeat contest participation, not top-of-funnel registrations
Lottery and skill-based gaming
- Reach users actively seeking new entertainment and gaming experiences across millions of independent apps
- Find players using complementary gaming and entertainment apps who are likely to adopt lottery and skill products
- Access incremental audiences your other campaigns may not reach
FAQ
Moloco works across the full spectrum: sportsbooks, online casinos, fantasy sports, lottery, skill-based gaming, and prediction markets. Each vertical has distinct user behaviors, event patterns, and creative requirements. Moloco can optimize for all of them.
Moloco supports iGaming compliance through multiple controls, including a dual-path age-safety approach, IAB9-7 category enforcement, COPPA RTB blocking, curated publisher allowlists, geo-targeting controls, and publisher-level placement transparency.
Yes. Moloco can reach users across 2.8M+ independent apps - inventory that sits outside walled gardens. This means we can reach different audiences than the ones you’re already buying elsewhere.
Moloco supports both user acquisition and re-engagement. Running both through the same platform allows Moloco to apply acquisition signals to re-engagement optimization, giving campaigns a richer view of user value across the lifecycle.
Yes. Moloco supports dynamic creative delivery via JavaScript tags, meaning live odds, team matchup creatives, jackpot counts, and live market prices can update in real time without requiring you to rebuild ad units manually. You manage creative logic centrally through existing tools. Bannerflow and Flashtalking are both supported.