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June 12, 2025
Today, we’re excited to announce the global launch of Moloco’s AI-powered re-engagement models, designed to improve ROAS and reduce CPA for app marketers. These new models are now generally available to all customers. Early results are showing up to a 15% increase in ROAS and a 12% decrease in CPA.
As the app advertising landscape matures, marketers are placing greater emphasis on re-engagement and maximizing LTV. This shift has led to re-engagement conversions growing 10x faster than user acquisition. Re-engagement campaigns are proving to be 5x more cost-effective than UA and deliver stronger ROAS. On the Moloco platform, advertisers observe 3x higher ARPU from re-engaged users compared to those acquired through UA.
Despite the compelling performance of re-engagement in today’s landscape, user retention remains a persistent hurdle:
Here are some of the key features behind our new re-engagement models:
“We’re seeing meaningful performance gains with our latest re-engagement model updates. Moloco’s top five gaming partners, for example, are now investing 3x more in re-engagement than others—and for good reason. With stronger ROAS and lower CPAs, they’re achieving greater returns with less investment. These results show how our smarter targeting and faster-learning models are making a real impact,” said Jean-Luc Nahon, Head of Product Management for Moloco Ads at Moloco.
Moloco enables marketers to run both user acquisition and re-engagement campaigns in a single app advertising platform. This end-to-end approach not only streamlines operations for marketers but also improves campaign performance across the funnel.
From top-of-funnel awareness to bottom-of-funnel monetization, Moloco can:
Marketers using Moloco to combine UA and re-engagement efforts are seeing measurable impact:
Re-engagement is no longer optional. It’s essential for maximizing LTV, marketing efficiency, and bottom-line growth.
Reach out to get started with re-engagement campaigns and drive results for your app.
We can’t wait to see how re-engagement will impact your business.
Moloco Wins PMW 2024 Award for Email, Mobile, and App MarketingWe’re thrilled to announce that Moloco has been announced as winner for the PMW 2024 Award in Email, Mobile, and App Marketing for our outstanding campaign with Scopely, a leading mobile-first game developer and publisher. This prestigious honor celebrates the incredible success of our collaboration on the global launch of 'Monopoly GO!', a campaign that redefined what’s possible in mobile game marketing.
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