Performance Through Independence

Consumer mobile apps are in hyper growth with revenue surging 25% to $70.5 billion in 2024. But there's a critical disconnect: Users have shifted how they spend their time across the app ecosystem, while 88% of marketing budgets have stayed locked in walled gardens such as Google and Meta.

This interactive, data-driven report—featuring exclusive insights from Moloco, Sensor Tower, and Singular—uncovers a new opportunity for app growth. Users are spending more time in independent apps than ever before. They're converting from unexpected places. And marketers who've followed them are seeing significant incremental growth.