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AI-powered growth across the full player lifecycle
Moloco powers acquisition, re-engagement, and ad monetization for the world’s top games — including 46 of the top 50 highest-grossing mobile games on the market1. Moloco Ads can reach over 2 billion daily active users across more than 2.8 million independent apps2 with aligned incentives and no competing interests across the stack.
Moloco can reach your target audience across
Reach that scales
Moloco Ads can reach over 2 billion
daily active users3
Independence that matters
Moloco Ads can reach more than 2.8 million
independent apps4
Supply that delivers
Moloco Ads evaluate more than 1 trillion
daily active users5
Real results across the mobile gaming ecosystem
You have great games. Finding new paths to growth can be the hard part.
Quality players at scale
Finding players who actually deliver your ROAS targets requires AI that understands your game, trained on your own first-party data, not just your bid. And when spend is concentrated in a single partner, you lose flexibility over your own growth.
Lapsed players,
lost revenue
Re-engaging dormant players is one of thebest-ROI moves in mobile gaming. Lapsed players spend time across millions of independent apps and not every channel can reach them.
Siloed UA & monetization
When UA and monetization run as separate systems, neither side has the full picture. That's even harder to fix when your growth platform has other priorities.
Moloco doesn't just claim incrementality. We measure it.
Transparency
Your independent mobile measurement platforms. Your numbers. Full visibility.
Attribution runs through the MMP you already use — AppsFlyer, Adjust, Singular, Branch, Kochava.
See where your ads ran — down to the TV app.
Publisher-level reporting is available from day one, so you can validate inventory quality and brand safety yourself.
Measure CTV’s true impact on growth.
We support incrementality testing because when mobile runs alongside CTV, last-click often misses the full picture.
Premium reach
Not all CTV inventory is equal.
Inventory bundling — mixing in mobile, tablet, and out-of-home screens - can inflate CTV reach numbers without delivering the living room audience.
Moloco filters out known public IP addresses.
Build for brand safety
Designed to block fraud in real time — suspicious IPs filtered before spend.
Unique audience understanding
Others know what people watch. We predict what they’ll do.
We bid on what a user is worth to your business — not what the inventory costs.
Years of performance data shows how users convert, engage, and drive revenue. So when we bid on a CTV impression, we don't just see a household. We see predicted value. Built on real behavior. Designed to predict what happens next.
From big screen to app install
The same AI infrastructure that processes billions of mobile ad opportunities every day powers Moloco Performance CTV.
Before a bid is placed, Moloco’s AI has already estimated the probability that this household user will convert on mobile, the expected value of that user, and the right price to win — based on how similar users behave across devices and apps.
CTV campaigns designed from the start to drive mobile app outcomes, not just TV-screen reach
Set your goals
Set your campaign goal — CPI or CPA— and connect your existing MMP. Moloco optimizes toward your target in real time.
Connect
When platforms charge a fixed CPM plus fees, impressions cost the same. They get paid either way, so there’s no direct incentive to find the impressions most likely to drive installs.
Optimize
Moloco bids on CTV inventory in real time, targeting households most likely to convert — not just watch. Every impression is priced dynamically based on predicted user value, market competition, and your campaign goals - whether CPI or CPA.
Measure
Track every outcome through your MMP. Run incrementality tests. See exactly what CTV is driving — installs, FTDs, purchases, and deeper in-app events — with full publisher-level visibility.
CTV performance,
built for your industry
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Mobile gaming
Extend your UA strategy beyond mobile and reach gaming audiences your in-app campaigns can't access.
FinTech & consumer
Set a CPA target for first deposits and account activations — Moloco optimizes toward it from the first impression.
- Reach net-new users your mobile campaigns aren't converting
- Know which installs CTV drove that mobile wouldn't have, with ghost-bidding incrementality reports run through your existing MMP
- Optimize for first deposits and account activations with strict CAC discipline
iGaming, sports & prediction
Set a CPA goal for first-time deposits — our AI makes real-time FTD predictions from the first impression, not a sports-interest demographic hypothesis.
- Drive first-time deposits at scale during March Madness, NFL playoffs, and live sports events
- Reach net-new users outside your existing mobile inventory pool
- Leverage AI designed to make real-time FTD predictions from the first impression, not a sports-interest demographic hypothesis
Subscriptions & commerce
Optimize for subscription conversions and purchase events against a target CPA — not household reach or content affinity.
- Target net-new users your mobile campaigns aren't converting
- Optimize for subscription conversions and purchase events, not household reach or content affinity
- Measure true contribution to growth with incrementality testing
FinTech
Set a CPA target for first deposits and account activations — Moloco optimizes toward it from the first impression.
- Reach net-new users your mobile campaigns aren't converting
- Know which installs CTV drove that mobile wouldn't have, with ghost-bidding incrementality reports run through your existing MMP
- Optimize for first deposits and account activations with strict CAC discipline
Entertainment
Set a CPA goal for first-time deposits — our AI makes real-time FTD predictions from the first impression, not a sports-interest demographic hypothesis.
- Drive first-time deposits at scale during March Madness, NFL playoffs, and live sports events
- Reach net-new users outside your existing mobile inventory pool
- Leverage AI designed to make real-time FTD predictions from the first impression, not a sports-interest demographic hypothesis
Travel
Optimize for subscription conversions and purchase events against a target CPA — not household reach or content affinity.
- Target net-new users your mobile campaigns aren't converting
- Optimize for subscription conversions and purchase events, not household reach or content affinity
- Measure true contribution to growth with incrementality testing
FAQ
Moloco supports multiple campaign modes depending on how your game grows. Our team will help you identify the right setup for your goals and get your first campaign live. For detailed setup guidance, visit our Help Center.
The Moloco SDK gives Moloco direct publisher integrations that deliver higher-quality data, better creative rendering, and lower transaction costs compared to exchange-only buying. For publishers running Moloco UA campaigns alongside the SDK, acquisition signals sharpen monetization performance, and monetization data improves acquisition targeting. Both sides compound over time.
We work across the full gaming ecosystem: casual, hypercasual, hybridcasual, mid-core, RPG, action, puzzle, strategy, simulation, social casino, sports, match three, and others. Our platform adapts to your specific conversion events and optimization goals regardless of vertical.
Our creative team provides guidance based on what's working across similar gaming titles, and our AI-powered creative selection algorithm automatically identifies and scales top-performing assets in real time.
1 Legal Footnote: See Marketing Claims Tracker. F-003. Source: SensorTower ranking of top mobile gaming apps by 2025 revenue (IAP & subscription), excluding Mainland China. January 1–December 31, 2025.
2 Legal Footnote: See Substantiation Docs F-045: Apps Reachable Globally and [EXT] DAU Reach: Substantiation for F-083 Full Source: “Today, Source: Moloco internal estimate of potential user reach, based on an average of five sample business days in March and April 2026. Reach is measured by bid requests received across Moloco's integrated exchange partners and its proprietary SDK on Android and iOS devices. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied. More than 2.8 million apps: count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least one RTB (real-time bid) request in the 90-day period ending April 3, 2026, worldwide”
3 Legal Footnote: See Substantiation Doc F-058 for evidence. Source: Daily active users (DAU), for the purposes of this claim, is defined as the average number of unique consumer devices observed across Moloco's integrated exchange partners and proprietary SDK on Android and iOS devices globally per business day. Based on a Moloco internal estimate of potential daily user reach across an average of five sample business days in March and April 2026. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied to translate device counts to estimated unique users
4 Legal Footnote: See Substantiation Doc Reference F-045 (This is a signed off stat in the Marketing Tracker). Full Source: Moloco Internal Data; count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least RTB (real time bid) requests in the 90-day period ending April 3, 2026, worldwide. ‘Independent’ refers to apps not operated by Walled Gardens (e.g., Facebook, Instagram, TikTok, Amazon Shopping, YouTube)
5 Legal Footnote: See Substantiation Doc Reference F-046 (This is a signed off stat in the Marketing Tracker). Full Source: “Moloco Internal Data (estimated); average daily ad opportunities received by Moloco Ads, January–March 2026. Figure is an estimate of total bid requests derived from sampled infrastructure data scaled to total volume. The term “ad opportunities” refers to RTB bid requests, each request represents an opportunity for Moloco to serve an ad.“
6 Legal Footnote: Customer Publicity Rights Dashboard. 29 Jan. 2026
7 Customer quote. Featured in Moloco, “How Hitapps Grew Daily Ad Revenue 7.7x in Four Months” published 2026. moloco.com/case-studies/hitapps. Underlying data: Hitapps' Moloco SDK revenue increased 6x between October 20, 2025 (first in-app ad campaign launch) and December 2025, reaching 7.7x by January 2026. D7 ROAS grew from 6% to exceeding the 30% target over the same period. LTV figures based on Hitapps' internal publisher data. One-pager: docs.google.com/presentation/d/1uiPvF20IL2AMd_Z33m54nc7oSbUsWVRVCbjV5_KNt9U
8 Legal Footnote: See Substantiation Doc Reference F-047 (This is a signed off stat in the Marketing Tracker). Full Source: Moloco Internal Data; gross advertising spend on Moloco Ads app campaigns, worldwide. Analysis covers the 90-day period ending March 31, 2026 (December 31, 2025 – March 31, 2026). Campaigns classified by optimization goal: CPA (cost-per-action) or ROAS (return-on-ad-spend).
9 Legal Footnote: See Substantiation Doc Reference F-052. Full Source: “Moloco internal analysis, January 2024 to November 2025. Meta-analysis of 22 apps across 8 countries running both re-engagement and user acquisition campaigns on Moloco Ads. Minimum total gross advertising spend of at least $100,000, with each campaign being at least $10,000. RE and UA campaigns shared the same optimization goal and at least one overlapping target action event and campaign timeline. 3.8x times lower CPA means the median cost per action on RE campaigns is 73% lower than the median cost per action on UA campaigns for the sample group”
10 Legal Footnote: See Substantiation Doc Reference F-048. Full source: Moloco Ads internal analysis of SDK publishers only, based on 151 net-new IAA publishers with ≥ 1,000 pre-period impressions, activated between December 11, 2025 and February 9, 2026. Uplift is measured as the change in Moloco spend on publisher SDK inventory and eCPM (Moloco spend per 1,000 impressions) in the 30 days after SDK activation versus the 30 days before, with median figures based on all qualifying publishers. Results reflect Moloco demand only, not publishers’ total ad revenue across all demand sources.
11 Legal Footnote: See Substantiation Doc F-058 for evidence. Source: Daily active users (DAU), for the purposes of this claim, is defined as the average number of unique consumer devices observed across Moloco's integrated exchange partners and proprietary SDK on Android and iOS devices globally per business day. Based on a Moloco internal estimate of potential daily user reach across an average of five sample business days in March and April 2026. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied to translate device counts to estimated unique users.
12 Legal Footnote: See Substantiation Doc Reference F-045 (This is a signed off stat in the Marketing Tracker). Full Source: Moloco Internal Data; count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least RTB (real time bid) request in the 90-day period ending April 3, 2026, worldwide. ‘Independent’ refers to apps not operated by Walled Gardens (e.g., Facebook, Instagram, TikTok, Amazon Shopping, YouTube)