Unlock more demand. Expand your revenue potential.1
Integrate the Moloco SDK in your app to let the industry’s biggest advertisers bid directly on your inventory. Powered by Moloco’s CARA (Compound Ad Recommendation Architecture), you'll drive more competition for every impression and can generate higher ARPDAU for your app business.
Publisher adoption in 2025
Source:
Moloco internal data. Publisher count represents distinct publishers with active SDK monetization revenue, comparing January 1st 2025 to December 31st 2025.
The number of publishers monetizing with the Moloco SDK more than doubled over 2025.2
Fastest-growing ad network
Source:
AppGoblin App SDK Report 2025, January 2026. Ranking based on net change in new app integrations among ad networks, comparing H1 vs H2 2025 across 52,287 apps
According to AppGoblin’s 2025 report, Moloco is the fastest-growing ad network in 2025 by net new integrations.3
Moloco Performance CTV is helping advertisers drive outcomes today
"The Moloco SDK allowed us to integrate reel-style ads which fit our product perfectly. The revenue uplift is meaningful and our users' experience isn’t compromised. The team's technical depth and responsiveness made this work."
Ad revenue has a ceiling.
Here’s how you can break through it.
Many publishers hit the same plateau:
you’ve A/B tested your ad strategy and optimized all you can.
The issue often isn't your inventory. It may be the limited number of networks
competing for it, and how much gets lost to intermediaries along the way.
Fees add up
Monetizing through programmatic exchanges means intermediary fees apply to every impression. That’s revenue you earned but never see.
Less competition means less revenue
Ad auctions are won by the highest bidder. When fewer networks compete, bidding is limited. Every network missing from your stack is a potential source of revenue left uncaptured.
Limited creative control
Programmatic exchanges often determine rendering, creative selection, and ad behavior. How ads look in your app and whether they fit your app’s experience may not always be in your hands.
Discover what’s possible
with the Moloco SDK
The Moloco SDK is an ad network - not an exchange - and gives you a direct connection to Moloco's global advertiser demand, putting more competition behind every impression you serve. More competition means higher CPMs and incremental revenue from the inventory you already have.
Keep more of every dollar you earn
By integrating the Moloco SDK, you bypass programmatic exchange fees and tap directly into Moloco's advertiser demand. Unlike exchanges, Moloco doesn't take a cut that impacts publishers, so more of what advertisers spend goes straight to you.
More bidders, higher CPMs
Adding the Moloco SDK to your mediation stack means another network bidding on every impression. That can drive up CPMs, improve fill rates, and reduce your reliance on any single demand partner.
Your app, your ad experience
With the Moloco SDK, you have more control over how ads render and can help ensure they fit your app’s context. Revenue and user experience don’t have to be a tradeoff.
Get direct access to premium advertiser demand
The Moloco SDK connects your ad inventory to diverse ads from the top apps and games worldwide. According to SensorTower's ranking of the top 50 highest-grossing mobile app publishers in 2025, 45 of them advertised with Moloco during 2025.4
What you gain with the Moloco SDK
The Moloco SDK is designed around one idea:
get more advertisers competing for your inventory, and make monetization easy to manage.
Brand safety built in
When platforms charge a fixed CPM plus fees, impressions cost the same. They get paid either way, so there’s no direct incentive to find the impressions most likely to drive installs.
Fast delivery, fewer wasted impressions
When platforms charge a fixed CPM plus fees, impressions cost the same. They get paid either way, so there’s no direct incentive to find the impressions most likely to drive installs.
Full visibility with simple controls
When platforms charge a fixed CPM plus fees, impressions cost the same. They get paid either way, so there’s no direct incentive to find the impressions most likely to drive installs.
Work with your mediation partner of choice
The Moloco SDK is certified through all major ad mediation platforms, including AppLovin MAX, Unity LevelPlay, Google AdMob, Google Ad Manager, and Nimbus. You can also run a custom in-house mediation integration if that’s your setup.5
Better ad experiences for users, better outcomes for partners
The Moloco SDK supports all standard ad formats that integrate seamlessly across gaming and non-gaming apps. It also goes further with proprietary ad experiences designed to drive intuitive interactions, high-quality engagement, and strong monetization.
FAQ6
The SDK is free of cost to access and is available to all developers.
Moloco SDK is designed to provide comprehensive reporting and analytics tools that allow publishers to track key metrics such as impressions, clicks, revenue, and CTR. You can learn more here.
Yes. You can refer to the Publisher Summary API documentation for more information.
If you are running Moloco user acquisition campaigns, the Moloco SDK automatically prevents your ads from being shown in the same app. If you want to block your ads from showing in other apps you own and operate, you can contact our support team.
The Moloco SDK operates with direct demand only, so app-ads.txt is not required.