.jpg)
How top growth teams scale with Moloco
"Moloco's consistent delivery of impactful incrementality tests has become an integral part of Playrix’s growth strategy. We gain valuable insights to optimize our advertising efforts, resulting in substantial and measurable growth and ongoing success of the partnership."
"Moloco's expansive reach across the open internet allowed us to acquire and retain a diverse range of high-value users, resulting in impressive results for both ROAS and retention."
"Moloco's ability to deliver precise targeting and optimize our ad campaigns through machine learning has been key to driving scalable growth and improving ROAS."
"Moloco's AI goes beyond surface-level metrics to identify the players who drive real business impact. Combined with a team that's deeply invested in our objectives and outcomes, our partnership with Moloco continues to get smarter and more effective over time."
The mobile app UA
playbook is breaking
Your main channels are hitting their limits
In 2026, just three platforms (Meta, Google and Amazon) are projected to capture over 60% of worldwide digital ad spend.
As those channels grow more crowded, advertisers can face rising costs and shrinking returns. ⓘ
Installs don't always translate into revenue
In 2025, Android led global downloads 3-to-1, yet iOS captured ~70% of consumer spending ($117B vs. Google Play's $49B). Volume and value aren't the same problem. Without optimization tuned to downstream outcomes, strong install numbers can mask weak business results. ⓘ
Incomplete measurement means incomplete growth
Only 18% of marketers feel confident they can tie installs to the right source. And 71% report direct revenue impact from measurement blind spots. Without clear visibility into what's driving performance, budget decisions are based on incomplete information. ⓘ
How Moloco Ads helps you acquire users that drive profitable growth
Purpose-built AI
Set your UA goal - ROAS, CPA, deposits, purchases, level completions. Moloco's CARA (Compound Ad Recommendation Architecture) evaluates over one trillion daily ad opportunities to find the users most likely to convert for your specific objective. No manual setup. No vertical-specific tuning. Just high-value users at scale. ⓘ
Designed for every UA challenge
Whether you're acquiring users for a mobile game, a fintech app, or anything in between, Moloco's compound AI system generalizes across every category without custom setup. Your vertical isn't a special case — our AI system already knows how to find your best users.
The reach to grow your user base
The opportunity to reach more than 2 billion daily active users across more than 2.8 million independent apps. More reach means more opportunities to find the users who matter for your app. ⓘ
Measure what matters to your business
Moloco supports multiple attribution frameworks, incrementality solutions, and A/B testing so your team can validate results, isolate impact, and scale what actually drives growth.
Immersive formats built to engage users
89% of Moloco Ads spend runs in video, interstitial, and native formats. Immersive, full-screen placements that put your app in front of engaged users. ⓘ
High-quality inventory & transparent reporting
Moloco maintains strict quality standards aligned with Google and Apple's app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications. Additionally, see which publishers, placements, and creatives are driving the actions that matter to your business, so you can optimize with confidence and scale what works.
Define success - and achieve it
CPA Optimization
Set a target cost-per-action and let Moloco’s AI find users likely to convert at that cost. Choose a post-install window so you’re acquiring users who convert when it matters for your business.
ROAS Optimization
Define your return on ad spend target, and Moloco’s compound AI system is designed to automatically maximize revenue at that threshold.
FAQ
Moloco can reach users across 230+ countries and territories and a wide range of verticals including gaming, fintech, entertainment, travel, e-commerce, and on-demand, and more.
Moloco supports incrementality testing in partnership with your MMP or internal data science team. Tests can be designed to isolate Moloco's impact and show the lift beyond your existing UA partners.
UA advertisers typically launch with a mix of creative assets across video, end cards, playables, and static images. This enables Moloco's compound AI system to automatically tests formats, placements, and variations to identify top performers and maximize return on your spend.
Moloco uses optimized CPM (oCPM) pricing, meaning impression prices are set dynamically based on factors like expected user quality and market competition, while optimizing toward your campaign goals such as CPA or ROAS.
Moloco maintains strict quality standards aligned with Google and Apple's app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications.
Yes. Moloco Ads supports user acquisition and re-engagement, and Performance CTV campaigns. Running UA and re-engagement together lets the AI system share signals across the full user lifecycle, which can improve both acquisition and retention performance. For more information on Performance CTV, please see here.
Yes. Moloco supports all major MMPs to receive install, event and revenue postbacks, as well as SKAdNetwork on iOS. Additionally, we offer incrementality testing, A/B testing, and other measurement solutions to align with how you want to measure performance.
Your ads can reach over 2.8M independent apps, where users are often leaned in and engaged, such as gaming, news, entertainment, and lifestyle categories. You will have access to reporting that shows you which publishers your ads run in. ⓘ
Getting up and running is straightforward and quick. Upload your first-party data via your MMP set up your campaign by selecting your objective and budget, upload your creatives, then launch. From there, Moloco's compound AI system automatically optimizes to drive outcomes that matter to your business.