THE SOLUTION

Moloco doesn't just claim incrementality. We measure it.

Transparency

Your independent mobile measurement platforms. 
Your numbers. Full visibility.

Attribution runs through the MMP you already use — AppsFlyer, Adjust, Singular, Branch, Kochava.

See where your ads ran — down to the TV app.

Publisher-level reporting is available from day one, so you can validate inventory quality and brand safety yourself.

Measure CTV’s true impact on growth.

We support incrementality testing because when mobile runs alongside CTV, last-click often misses the full picture.

Premium Reach

Not all CTV inventory is equal.

Inventory bundling — mixing in mobile, tablet, and out-of-home screens - can inflate CTV reach numbers without delivering the living room audience.Some platforms inflate reach — mixing in mobile, tablet, 
and out-of-home screens.

Moloco filters out known public IP addresses.

  • No bars
  • No airports
  • No waiting rooms. Just the living room.

Built for quality

Designed to block fraud in real time — suspicious IPs filtered before spend.Fraud blocked in real time — suspicious IPs filtered before spend.

Unique Audience Understanding

Others know what people watch. We predict what they’ll do.

We bid on what a user is worth to your business — not what the inventory costs.

Years of performance data shows how users convert, engage, and drive revenue. So when we bid on a CTV impression, we don't just see a household. We see predicted value. Built on real behavior. Designed to predict what happens next.

From Big Screen to App Install

The same AI infrastructure that processes billions of mobile ad opportunities every day powers Moloco Performance CTV.

Before a bid is placed, our AI has already estimated the probability that this household will convert on mobile, the expected value of that household user, and the right price to win — based on how similar users behave across devices and apps.



CTV campaigns designed from the start to drive mobile app outcomes, not just TV-screen reach.

Set your goals

Choose your optimization goals and connect your existing MMP for tracking.

1

Connect

Integrate your MMP and configure a cross-platform view-through link — no custom build required. Works with AppsFlyer, Adjust, Singular, Branch, and Kochava out of the box.

2

Optimize

Moloco bids on CTV inventory in real time, targeting households most likely to convert — not just watch. Every impression is priced dynamically based on predicted user value, market competition, and your campaign goals.

3

Measure

Track every outcome through your MMP. Run incrementality tests. See exactly what CTV is driving — installs, FTDs, purchases, and deeper in-app events — with full publisher-level visibility.

CTV performance, built for your industry

Mobile Gaming Apps
Fintech & Consumer Apps
iGaming, Sports and Prediction Apps
Subscription & Commerce Apps

Extend your UA strategy beyond mobile and reach gaming audiences your in-app campaigns can't access.
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  • Reach incremental audiences outside your existing mobile inventory pool
  • Optimize for installs and post-install events, not demographic proxies or impressions
  • Ensure your MMP is your source of truth rather than the black box of platform-claimed credit

Access the only CTV platform built to prove incrementality, not just claim it.
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  • Reach net-new users your mobile campaigns aren't converting
  • Know which installs CTV drove that mobile wouldn't have, with ghost-bidding incrementality reports run through your existing MMP
  • Optimize for first deposits and account activations with strict CAC discipline

Tap into CTV built for first-time depositors, not demographic reach.
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  • Drive first-time deposits at scale during March Madness, NFL playoffs, and live sports events
  • Reach net-new users outside your existing mobile inventory pool
  • Leverage AI that makes real-time FTD predictions from the first impression, not a sports-interest demographic hypothesis

Reach high-value subscribers and buyers.

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  • Target net-new users your mobile campaigns aren't converting
  • Optimize for subscription conversions and purchase events, not household reach or content affinity
  • Measure true contribution to growth with incrementality testing