What is Creative A/B testing?

Creative a/b testing, also known as split testing, takes the guesswork behind ad creative optimization by comparing the performance of two ads in a controlled environment. Spend is allocated to both creatives over a period of time and the creative that drives better performance is determined as the winner. This process enables app marketers to make data-informed  decisions. It is no surprise that companies that leverage creative A/B tests see 37% higher return on marketing spend than those who do not . 

Introducing Moloco's Creative A/B testing

Today, we’re excited to announce the release of our very own, creative A/B testing: a new feature on Moloco Cloud DSP that enables you to easily run fast and accurate creative a/b tests.

How it works: 

  1. Simply set the control & test group, allocate budget and your key metrics to start testing.

  2. Run multiple A/B tests simultaneously with various campaign metrics from Spend, Impression, Action to CTR, CPC, CPI and CPA. 

  3. Monitor tests in near real-time directly through the Moloco self-serve  campaign overview page as well as view detailed test result reporting.

<Screenshot of creative A/B test reporting>


If you’re an existing customer, visit your dashboard today to start running creative A/B tests. If you’re new to Moloco, please reach out to us today.

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