The biggest shifts in AI today aren’t technological, they’re behavioral.
been upended
Understanding disruption on the vertical level
The traditional marketer’s toolkit wasn’t built for AI-driven consumer journeys. It’s a world of less predictability, and more possibility. To explore the risks and opportunities for each vertical, we quantified how exposed brands are to AI-driven disruption, and the strength of their customer relationships
The AI Disruption Index
AI Disruption scores verticals on their level of exposure to:
- Service Disruption: The risk that AI can replace services that a brand offers - Discovery Disruption: Consumers going to AI for discovery rather than using traditional channels
Moloco and BCG. Based on surveys and interviews with 283 senior marketing leaders (CMOs & VPs) across 17 verticals, plus first-party Moloco app performance data from 3,000+ apps representing 200B+ downloads.
While journeys shift, relationships endure
Every vertical and company will face a unique set of opportunities and challenges, but there’s one strategic principle that’s consistent. Customer relationships are the durable asset of the AI future.
